The Beijing International Automotive Exhibition (Auto China) is one of the most influential automotive industry events in China and globy, typicy held bienniy in Beijing. Launched in 1990, it has evolved over more than three decades into a crucial platform showcasing the latest technologies, products, and future trends of the global automotive industry. It brings together mainstream domestic and international automotive brands, component suppliers, and tech companies for major new vehicle launches and concept reveals. The exhibition also serves as a comprehensive window for industry exchange, trade cooperation, and public engagement with automotive culture. For the Chinese market, it is a key barometer for observing consumer trends, industrial policy directions, and technological transformations (such as electrification, intelligence, and connectivity), with its scale and impact drawing worldwide attention. The event typicy features large-scale indoor and outdoor exhibitions, new car launch events, technical forums, media days, and public days, attracting hundreds of thousands of professional visitors and the general public.
PR Suggestions for Enterprises: Companies can leverage the high-profile Beijing Auto Show for comprehensive brand exposure. Core strategies include: hosting global or China premieres of significant new vehicles or technologies at the booth to attract intensive media coverage; inviting industry KOLs, media, and potential clients for in-depth experiences and interviews to communicate brand philosophy; organizing online live streams and social media interactive campaigns to amplify reach and engage consumers directly; and establishing thought leadership by releasing industry white papers or hosting technical forums. Simultaneously, companies can plan pre-event teaser campaigns and post-event sustained communication, converting the exhibition's impact into lasting PR assets.
PR Suggestions for Enterprises: Companies can leverage the high-profile Beijing Auto Show for comprehensive brand exposure. Core strategies include: hosting global or China premieres of significant new vehicles or technologies at the booth to attract intensive media coverage; inviting industry KOLs, media, and potential clients for in-depth experiences and interviews to communicate brand philosophy; organizing online live streams and social media interactive campaigns to amplify reach and engage consumers directly; and establishing thought leadership by releasing industry white papers or hosting technical forums. Simultaneously, companies can plan pre-event teaser campaigns and post-event sustained communication, converting the exhibition's impact into lasting PR assets.
This result was generated by AI