The Hong Kong Licensing Show is Asia's premier trade platform for the licensing industry, organized by the Hong Kong Trade Development Council (HKTDC). The event brings together top global licensors, agents, licensees, and retailers, covering diverse licensing categories such as animation, film & TV, art, fashion, sports, and corporate brands. Since its inception in 2000, the Hong Kong Licensing Show has evolved into a key international hub for the licensing sector. It not only facilitates the commercialization of intellectual property (IP) and cross-industry collaboration but also reinforces Hong Kong's status as Asia's licensing trade center. Typicy held each January at the Hong Kong Convention and Exhibition Centre, the event combines physical exhibitions with online platforms, featuring product displays, business matching sessions, industry seminars, and market trend analyses to foster networking and business opportunities.
Companies can leverage the Hong Kong Licensing Show for multi-faceted public relations campaigns. Firstly, they can organize new product launches or IP partnership signing ceremonies to attract media coverage. Secondly, actively participating in industry forums as speakers helps establish a professional thought leadership image. Simultaneously, utilizing social media for pre-event teasers, live streaming, and behind-the-scenes sharing can amplify online reach. Collaborating with renowned IPs or artists to launch limited-edition co-branded products can generate buzz and a sense of exclusivity. Finy, hosting client appreciation events or media interviews during the show can strengthen relationships with partners and the press, effectively communicating brand values and business vision.
Companies can leverage the Hong Kong Licensing Show for multi-faceted public relations campaigns. Firstly, they can organize new product launches or IP partnership signing ceremonies to attract media coverage. Secondly, actively participating in industry forums as speakers helps establish a professional thought leadership image. Simultaneously, utilizing social media for pre-event teasers, live streaming, and behind-the-scenes sharing can amplify online reach. Collaborating with renowned IPs or artists to launch limited-edition co-branded products can generate buzz and a sense of exclusivity. Finy, hosting client appreciation events or media interviews during the show can strengthen relationships with partners and the press, effectively communicating brand values and business vision.
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