COMPUTEX TAIPEI is one of the world's leading exhibitions for ICT and IoT solutions, co-organized by the Taiwan External Trade Development Council (TAITRA) and the Taipei Computer Association (TCA). The show began in 1981 as the "Taipei Computer Show," initiy showcasing Taiwan's burgeoning computer hardware manufacturing prowess. Evolving with the global tech industry, COMPUTEX has transformed into a comprehensive platform covering cutting-edge technologies such as AI, 5G, IoT, gaming, innovation, and startups. Held annuy in June in Taipei, it attracts top global tech companies, buyers, media, and professionals. It serves as a crucial stage for launching new products and showcasing innovative technologies, and acts as a key hub for driving global ICT supply chain collaboration and trend discussions. Its significance lies in consolidating Taiwan's central role in the global tech hardware supply chain and fostering cross-disciplinary technology exchange and business partnerships.
Companies can leverage COMPUTEX TAIPEI for effective public relations and communication. Core strategies include: hosting global or regional product launch events during the exhibition to attract international media and industry KOL coverage; setting up interactive experience booths to visuy demonstrate technology application scenarios; organizing or participating in summit forums and technical seminars to establish industry thought leadership; utilizing social media for pre-show teasers, live streaming, and post-show content recaps to amplify online reach; and conducting private meetings with key clients and partners to deepen relationships. Companies should plan several months in advance, integrating product launches, media relations, event marketing, and digital communication to position COMPUTEX as one of the most important annual platforms for brand exposure and business development.
Companies can leverage COMPUTEX TAIPEI for effective public relations and communication. Core strategies include: hosting global or regional product launch events during the exhibition to attract international media and industry KOL coverage; setting up interactive experience booths to visuy demonstrate technology application scenarios; organizing or participating in summit forums and technical seminars to establish industry thought leadership; utilizing social media for pre-show teasers, live streaming, and post-show content recaps to amplify online reach; and conducting private meetings with key clients and partners to deepen relationships. Companies should plan several months in advance, integrating product launches, media relations, event marketing, and digital communication to position COMPUTEX as one of the most important annual platforms for brand exposure and business development.
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