The China International Supply Chain Expo (CISCE) is China's first national-level exhibition with a focus on supply chains, organized by the China Council for the Promotion of International Trade (CCPIT). The inaugural CISCE was held in Beijing in 2023, aiming to create an international public platform for promoting the stability and smooth flow of global industrial and supply chains, as well as deepening international economic and trade cooperation. Its establishment responds to the global reality of accelerating industrial chain restructuring and the shared concern among nations regarding enhancing supply chain resilience and security. The expo centers on five major chains: Smart Vehicle, Green Agriculture, Clean Energy, Digital Technology, and Healthy Life. Through exhibitions, forums, conferences, and trade matchmaking, it comprehensively showcases key links, advanced technologies, products, and services across the upstream, midstream, and downstream of industrial and supply chains. It not only provides a valuable opportunity for Chinese and international enterprises to demonstrate capabilities, match supply and demand, and explore cooperation but also highlights China's commitment to high-standard opening-up and its role in maintaining global supply chain stability, which is significant for fostering an open world economy.
PR Suggestions for Enterprises: Companies can leverage the high-profile CISCE platform to systematicy plan PR and communication campaigns. First, clearly showcase their core value and innovative solutions within the supply chain through well-designed booths and interactive experiences to attract attention. Second, actively participate in conference forums to share industry insights and build a professional leadership image. Pre-event, generate buzz via press releases and social media teasers announcing exhibition highlights or key partnerships. During the event, organize media interviews, live streaming tours, and customer signing ceremonies to create communication hotspots. Post-event, promptly summarize achievements and release case studies, white papers, or industry reports to sustain and amplify impact. The key is to deeply align corporate strategy with CISCE's theme of fostering global supply chain cooperation, projecting an image of a responsible and reliable partner.
PR Suggestions for Enterprises: Companies can leverage the high-profile CISCE platform to systematicy plan PR and communication campaigns. First, clearly showcase their core value and innovative solutions within the supply chain through well-designed booths and interactive experiences to attract attention. Second, actively participate in conference forums to share industry insights and build a professional leadership image. Pre-event, generate buzz via press releases and social media teasers announcing exhibition highlights or key partnerships. During the event, organize media interviews, live streaming tours, and customer signing ceremonies to create communication hotspots. Post-event, promptly summarize achievements and release case studies, white papers, or industry reports to sustain and amplify impact. The key is to deeply align corporate strategy with CISCE's theme of fostering global supply chain cooperation, projecting an image of a responsible and reliable partner.
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