Blurred Lines - Finding Clarity with Your Audience in the Fight for Time & Attention

HONG KONG, May 15, 2015 /PRNewswire/ -- Did you know the average human adult has an eight-second attention span, compared to a goldfish that actually has a longer attention span of nine seconds? What does this mean for PR & Marketing communications professionals? With technology advancing and social media evolving, isn't it of paramount importance that companies strategically plan and create compelling content to stand out from all the noise with their content marketing efforts?

With the success of last year events, Media Coffee is returning to Kuala Lumpur, Singapore and Hong Kong with the topic "Blurred Lines - Finding Clarity with Your Audience in the Fight for Time & Attention Series". Our esteemed speakers will discuss the challenges faced by today's communicators as a result of the blurred lines in media and how marketers, who are part of the audience themselves, can strive to create content that is both engaging and valuable to target audiences by building distribution tactics and developing content strategies to drive audience discovery of key messages, and with one ultimate goal: To gain maximum visibility for their brands.

Registration to attend the Media Coffee events is now open via the following links at no cost:

Malaysia (May 19, Tuesday) 
Singapore (May 22, Friday)  
Hong Kong (May 28, Thursday)

It is also a pleasure for PR Newswire to announce the renowned speakers and media personalities who will be joining us at the events to share their insights and expertise:

 
Speakers for the media coffee events

For those who cannot join us in-person, the event in Hong Kong on May 28 will include a live webcast and the events at all locations will be recorded and archived videos will be available shortly after the events.

About Media Coffee:

The goal of the Media Coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire

PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Fern Cheng
Senior Marketing Manager, Asia-Pacific, ex-China
+852-3971-4977
fern.cheng@prnasia.com

Joanna Yip
Marketing Communications Manager
+852-3971-4989
joanna.yip@prnasia.com

Photo - http://photos.prnasia.com/prnh/20150515/8521503157 
Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO