HONG KONG, Dec. 2, 2015 /PRNewswire/ -- Today's audiences do not want to read a promotional advertisement, but they love hearing an engaging story. As human attention spans now dwindle to eight seconds and the amount of content continues to grow exponentially, it is becoming more imperative to find ways to set your brand apart. For communicators who want to capture audience attention and keep their brands at the top of their audiences' minds, great storytelling can be the key differentiator.
PR Newswire's latest eBook, "10 Tips to Leverage the Power of Storytelling", shares the best practices on how to captivate and engage audience with compelling brand stories. Viewers can also find examples of great storytelling done by well-known brands such as IBM and Panasonic. Some of the top tips featured in the eBook include:
Understand the Key Audience: With the increasingly digitalized lifestyle, there are 211 million pieces of online content created every minute. Knowing the key audiences and understanding what matters to them are vital if communicators want their stories to stand out from the bajillion amounts of content that are out in the galaxy. From the eBook, viewers can utilize PR Newswire's Asian Media Landscape white papers to gain some insights into the media landscapes and different local media consumption habits in the Asia-Pacific region.
Help The Reporters: A survey conducted by ISEBOX.com indicates that 68% of reporters are more unhappy and overworked now than they were five years ago. If communicators wish to increase their chances of getting the busy journalists to write about their companies, then their jobs are to make their stories easy for the media to retell. The eBook also features advice from experienced media professionals on some of the do's and don'ts when engaging the media.
Have a Distribution Strategy in Mind: Creating content can be time consuming. Without a content amplification strategy in place, communicators are doubling down on the time-wasting. According to a joint analysis done by BuzzSumo and Moz, the majority of content is simply ignored and receives very few shares and links. Today, content distribution is a must-have strategy if communicators want their content to be found and to bring value to the brand. This eBook walks readers through ways to use paid distribution channels for greater reach and to archive a variety of content goals.
The full eBook and the remaining tips on how to leverage the power of storytelling are available for download now.
About PR Newswire
PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
For further information, please contact:
PR Newswire's Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com
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