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PR Newswire Named Official News Distribution Partner for Marketing Unbound Event Organized By The Economist Events

2016-04-05 12:06
HONG KONG, April 5, 2016 /PRNewswire/ -- PR Newswire announces its alliance with The Economist Events' Marketing Unbound which will be held in Hong Kong on May 20th and will explore the value of marketing to businesses. As the Official News Distribution Partner, PR Newswire will provide support in raising the event's profile by providing multimedia news release coverage and engaging in cross-promotional activities for the inaugural marketing-focused event in Asia.
"The collaboration with The Economist Events' Marketing Unbound is a natural fit for PR Newswire as the event is geared towards marketers and communicators looking to examine the current challenges and discover future trends," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "The Economist is regarded as one of the leading sources of analysis on international business and is consistently the spearhead of insightful and practical strategies. We are delighted to support them in making this influential event a success through sharing the story with the relevant audiences via our extensive media network across Asia."

The event will bring together leading chief marketers, agency leaders and tech entrepreneurs for a discussion about how to shape Asia's businesses of the future. The scope of discussion includes:

  • Marketing 2020: The future of the industry
  • Today's marketers, tomorrow's CEO?
  • Capitalising on consumer trends in China and India
  • The convergence of sales and marketing
  • New technologies that are reshaping marketing

The Marketing Unbound event will be held on May 20th, 2016. Further information and registration details are available on the event website.

The Marketing Unbound event organised by The Economist Events 
The Marketing Unbound event organised by The Economist Events

PR Newswire's global news distribution network spans over 170 countries in more than 40 languages, covering over 300,000 media points and 10,000 websites, databases and online services. In Asia Pacific alone, the distribution network reaches over 73,000 registered journalists and editors, 8,200 online media and database channels, and 3.1 million social media and mobile apps subscribers.

About PR Newswire    

PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world.

About The Economist Events    

The Economist Events is one of the world's leading executive event providers. Its events are for intellectually curious individuals who enjoy new ideas and are passionate about the issues that define our world. Whether it's a summit, industry forum or gala dinner, these high-level gatherings bring The Economist to life and provide the ideal setting for interactive, open and informed debate with a uniquely global perspective. Senior executives value these events as important forums in which to exchange views and network with their peers.

More information about the 2016-2017 agenda is available at http://www.economist.com/events-conferences/asia

For further information, please contact:

PR Newswire's Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com

Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO 
Logo - http://photos.prnasia.com/prnh/20160401/8521602140LOGO-a 
Photo - http://photos.prnasia.com/prnh/20160401/8521602140-b

Source: PR Newswire
Source: PR Newswire