HONG KONG, Sept. 26, 2016 /PRNewswire/ -- Today, PR Newswire officially announces the 
For corporate communicators, high-quality content distribution is widely seen as an effective strategy to raise brand awareness and press release distribution is a highly efficient and cost-effective method. This is a vital link in content distribution. With a new set of evaluation standards in a digital era, companies expect to get more measurable results with higher ROI on content distribution.
The upgraded ReleaseWatch™ Report will provide post-release distribution results for APAC customers in the following six dimensions:
1. A more robust report presentation with clearer structure
The new report is available in five different formats, including email, online, MS Word (with screenshots), Excel and PDF (with screenshots). In addition, email reports with mobile adaptation capability and mobile version of the report are also available, helping customers to access the report anywhere, anytime via the different platforms.
The online version of the report offers comprehensive data analysis and filtering capability. Reports are structured in a way that data analysis and distribution results are presented in separate tabs, "Distribution Overview" and "Pickup". This easy-to-read structure helps customers digest the data more clearly and intuitively. Also, the distribution results can be exported to different formats.
2. Supports a multilingual interface allowing integration of reports across multiple regions
The new online media distribution report offers platform interface in different languages, including simplified Chinese, traditional Chinese, English, Bahasa Melayu and Bahasa Indonesian. These five languages satisfy the needs of customers from different countries and regions, making it convenient for customers to access the report in their preferred language.
If a press release was distributed simultaneously to different Asian countries or regions, such as Singapore,Japan, South Korea, Malaysia, Indonesia, Hong Kong and Taiwan, customers will receive one single ReleaseWatch™ Report that incorporates all the distribution results, including an integrated presentation and analysis of all media data.
3. Media distribution statistics and communications trend analysis
The "Distribution Overview" tab contains basic information from the press release, distribution circuits, total pickup, potential audience reach and other data, as well as statistical analysis based on media type, language, location of distribution, time of posting or republication, and trends. Clients can gain insights from the media pickup within 48 hours after the distribution of the press release. For press release distribution to mainlandChina, the report will also include the total number of media outlets and journalists which the release was distributed to and received via PR Newswire for Journalists (PRNJ) online platform.
4. Distribution results can be filtered by location, media type and industry
The "Pickup" tab will provide more detailed statistical results of the press release distribution, such as name and logo of media outlet, distribution language, distribution location, media type, industry, potential audience reach of the media, hyperlinks and screenshots. The online results may be filtered by applying different search criteria and exported, thereby enabling customers to grasp the distribution results clearly for different types of media, countries and regions. This allows understanding of the media influence at a glance.
The upgraded report will be able to capture and integrate distribution results from mobile news apps into the "Pickup" tab. PR Newswire has established in-depth content partnership with over 50 mobile news apps and mobile sites in APAC, including Toutiao, Tencent, Sohu, Netease, China Mobile, Zaker, yidianzixun.com and Flipboard. Based on the relevance of the content, customer's press releases will be pushed to tens of millions of social media and mobile app users.
5. Real-time views count of press release and image
The online traffic generated by the distribution of press releases is one of most valued results. Real-time count of the release views on PR Newswire's website (http://www.prnasia.com) will be included in the upgraded ReleaseWatch™ Report. Customers will be able to quantify the amount of attention generated by their press releases and images, as well as from search engines, mobile apps and other web crawlers. This will provide customers a thorough overview of the impact of their press release distribution based on actual views.
The views count of press release and image comes from PR Newswire's website traffic data, which include direct website visitors and referral traffic from media outlets that have published the press release, search engines, media partners and crawler indexing.
Visitors of PR Newswire's website include journalists, industry analysts and audiences who take notice of the press releases from their search results.
6. Real-time search results (only for distribution to mainland China)
For the first time, search engine results from Baidu, Sougou and 360 will be included in the report for distribution to mainland China. Customers can see their press releases being included in the search results and also their ranking. The online report also allows customers to click on the links via the embedded iframe to have a more detailed view of the results in the search engine page.
Real-time search results (only for distribution to mainland China)"In the past, the evaluation of distribution results of press releases were based on a few indicators such as media coverage, republished links and search engine indexing," says Lynn Liu, Audience Development Director at PR Newswire. "However, as social media, mobile apps and other new media platforms and channels continue to evolve, the audience of corporate press releases is no longer limited to journalists; it now also includes audience who have direct interest relationship in the companies."
"With the rise of new media, it is now possible for corporates' contents to be read directly by more potential users, consumers and customers, and initiate a call to action due to a favourable brand perception. In this aspect, it is pivotal to have a content distribution network that can offer effective media coverage and audience reach, as well as a post-distribution result evaluation report."
As the world's largest corporate press release distribution company, PR Newswire helps corporate communications professionals fulfil their communication objectives more efficiently. This involves raising brand awareness with target audiences, enhancing the brands' credibility through authoritative media pickup. This helps companies tell their stories and brand values through content to influence decision-making and bolster investor confidence.
From result evaluation standpoint, PR Newswire will continue to expand its distribution network and deepen media outreach to offer a superior release results reporting.
About PR Newswire
PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacificregions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
PR Newswire Asia website: http://www.prnasia.com
PR Newswire Global website: http://www.prnewswire.com
For further information, please contact:
PR Newswire's Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com
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