PR Newswire to Lead Discussion on the Impact of Fake News on Public Relations and Communications at Singapore Media Coffee Event

2017-04-25 12:03

SINGAPORE, April 25, 2017 /PRNewswire/ -- On May 12, PR Newswire, the premier global provider of news distribution services and multimedia platforms, will host the next in its series of popular Media Coffee events in Singapore to discuss how brands can improve their PR strategies to earn the trust of the media and combat fake news. The free-to-attend event is open for registration now.

Notable speakers include:

  • Everett Rosenfeld, Asia Pacific Editor at CNBC International
  • Sujin Thomas, Deputy Editor at AsiaOne
  • Lars Voedisch, Principal Consultant & Managing Director at PRecious Communications
  • Rebecca Pazos, Interactive Graphics Journalist at The Straits Times
  • Lena Goh, Chief Marketing & Communications Officer at Government Technology Asia (GovTech)
Speakers for PR Newswire's Singapore Media Coffee event 
Speakers for PR Newswire's Singapore Media Coffee event

The prevalence of fake news stories circulating on the Internet has put audiences on high alert when consuming news and other information online. According to Cision's 2017 State of the Media Report, ninety-one percent of journalists report that the public trusts them less than before. On the other hand, PR professionals and communicators are also vying for journalists' attention to earn their trust in this new and chaotic media environment. In addition to pitching media with newsworthy story ideas, brands should also present stories that are authentic and backed with credible sources. Only then can the stories differentiate from the rest and capture the journalists' attention.

Some of the topics to be covered at the event include:

  • Is fake news a threat or an opportunity?
  • How can PR professionals work with the media to combat fake news?
  • Pitching to international media such as CNBC.
  • Using data to effectively target audiences and create engaging multimedia content.
  • What does your brand stand for - do modern brands need to have an opinion?
  • The art and science behind storytelling and humanizing brands in the digital age.
  • Latest PR trends and tactics.

The event will also be recorded, and the archived video will be available shortly after it concludes. For those who cannot attend the Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates.

About PR Newswire's Media Coffee

PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships.

About PR Newswire   

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. 

For further information, please contact:

PR Newswire's Asia Marketing Team
+852 2572 8228

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Source: PR Newswire