PR Newswire's Media Coffee Series Returns to Kuala Lumpur to Discuss Strategies for Improving Media Relations & Pitching Stories to Journalists

2017-05-23 15:50

KUALA LUMPUR, Malaysia, May 23, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, will host the next in its series of popular Media Coffee events in Kuala Lumpur on May 31 to discuss how organizations can improve their communication strategies to gain more media coverage. Keynote speakers from the media and public relations industries include Ian Yee, Deputy Executive Editor and Producer at R.AGE; Shannon Teoh, Malaysia Bureau Chief at The Straits Times; and Joshua Cohen, Vice President, Content Licensing and Distribution at PR Newswire. The free-to-attend event is open for registration now.

Speakers for PR Newswire's Kuala Lumpur Media Coffee on May 31 
Speakers for PR Newswire's Kuala Lumpur Media Coffee on May 31

 Building positive media relations is essential to obtaining earned media coverage for news stories, and one of the ways to do this is to be familiar with journalists' beats. With the prevalence of fake news stories circulating on the Internet, companies need to ensure that their news is authentic, relevant and informative so that it has a chance of capturing the short attention span of their readers. According to PR Newswire's Asia-Pacific Journalist Survey Report, most journalists still rely on press releases as their most-trusted source of information. How do PR and communications professionals cut through the content clutter and successfully pitch their stories to journalists? The Kuala Lumpur media coffee event will shed light on helping brands to improve their communication strategies. 

Some of the topics to be covered at the event include:

  • Different types of multimedia that can intrigue journalists and readers.
  • The best practices for writing press releases that generate media pickups.
  • Pitching to international media.
  • The Do's and Don'ts of pitching the media.
  • Types of news that interest the media.
  • How to combat fake news?
  • How to drive more discovery with new SEO tactics.

The event will also be recorded, and the archived video will be available shortly after it concludes. For those who cannot attend the Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates.

About PR Newswire's Media Coffee

PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships.

About PR Newswire   

PR Newswire, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. 

For further information, please contact:

PR Newswire's Asia Marketing Team
+852 2572 8228

Source: PR Newswire