PR Newswire Forges Partnership with Messe Berlin to Boost Regional Media Coverage of ITB Asia

2017-07-13 10:00

SINGAPORE, July 13, 2017 /PRNewswire/ -- PR Newswire, a premier global provider of media monitoring platforms and news distribution services, has been named the Official News Release Distribution Partner of ITB Asia 2017, organized by Messe Berlin Singapore. ITB Asia is the region's leading travel trade show which gathers industry players from the MICE, corporate and leisure sectors to showcase their products and services, as well as to explore business opportunities. By partnering with PR Newswire, Messe Berlin Singapore and ITB Asia exhibitors can leverage PR Newswire's extensive media distribution network in Asia-Pacific to gain regional media coverage and garner interest from potential buyers and business partners.

PR Newswire Forges Partnership with Messe Berlin to Boost Regional Media Coverage of ITB Asia 
PR Newswire Forges Partnership with Messe Berlin to Boost Regional Media Coverage of ITB Asia

PR Newswire's distribution network in Asia-Pacific covers about 1,100 travel media outlets including websites, newspapers, magazines, television stations, radio and others. Its travel distribution network reaches 15,000 registered journalists with key media and website partners including Hotelier Indonesia, Hopetrip (Hong Kong and Taiwan), escape! (Singapore), Go Malaysia, Travel Map (South Korea), TravelKing (Taiwan), Lakbay Pilipinas (Philippines) and Travel Text Online (Indonesia).

"We are honored to partner with Messe Berlin Singapore for ITB Asia 2017," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "Asia's tourism sector is booming, and ITB Asia is a key industry event for major players in the travel industry to participate and showcase their new developments and products. PR Newswire has a strong track record of supporting many renowned tourism and hospitality organizations in achieving their communication goals. Our news distribution and media monitoring services give them a peerless platform to broadcast their messages and measure success. This partnership is yet another testament of our commitment to the travel and hospitality industry."

"We are delighted to be partnering with PR Newswire this year, for ITB Asia's 10th anniversary show. ITB Asia has grown exponentially over the years and is now the leading trade travel show in Asia-Pacific, attracting hundreds of top industry players and buyers each year," said Katrina Leung, Executive Director of Messe Berlin Singapore. We look forward to leveraging PR Newswire's extensive distribution network across the region to further enhance the profile of the show and our exhibitors, at this year's milestone event." 

ITB Asia 2017 is taking place in Singapore at the Sands Expo and Convention Center, Marina Bay Sands, on 25-27 October 2017.

PR Newswire offers a robust and comprehensive media distribution network that spans across more than 170 countries in over 40 languages, covering more than 300,000 media outlets. Currently, in Asia-Pacific alone, PR Newswire's distribution network reaches more than 84,000 journalists and editors, covering more than 29,000 media outlets, 15,000 websites, databases and online services. This extensive network enables companies to tell their stories to target audiences and engage in meaningful conversations with them.

For event partnerships in Asia-Pacific, please contact PR Newswire's Asia marketing team at

About PR Newswire   

PR Newswire (, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

About ITB Asia

ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 25 - 27 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.

For further information, please contact:

PR Newswire's Asia Marketing Team 
+852 2572 8228

ITB Asia's PR contacts 
Amanda Lee / Calista Roch / Sabrina Ghazali -- Bell Pottinger  
+65 6333 3449 

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Source: PR Newswire