New Tool From PR Newswire Removes Barriers to Keeping Investor Pages Up-To-Date

2008-03-06 13:44

New Tool From PR Newswire Removes Barriers to Keeping Investor Pages Up-To-Date with Critical  Information in Real-Time

'IR Room' puts control of all content in the hands of IR professionals

    NEW YORK, Mar. 5 /Xinhua-PRNewswire/ -- Investor relations professionals challenged to keep investors up-to-date with real-time information, while complying with stringent regulations set forth by Congress and the U.S. Securities & Exchange Commission (SEC), can now do so easily and cost-effectively through a new tool introduced today by PR Newswire.

    To view the Multimedia News Release, go to:

     Called 'IR Room', the new tool is built upon the same award-winning technology as PR Newswire's MediaRoom service, a tool that today powers hundreds of online media rooms for small, medium and large organizations including Boeing, Varian Medical Systems, Bristol-Myers Squibb, The American Heart Association, and Home Depot, among others. With IR Room, investor relations professionals now have full control over the investor relations pages on their company's Web site, with the ability to create, upload, and change content easily from anywhere with Internet access, at any time.

    This all-in-one communication tool is seamlessly integrated into a company's Web site, so that the investor relations pages match the look and feel of the entire site. IR Room features automatic posting of news releases when distributed over PR Newswire, stock quotes, interactive charting, opt-in investor notifications, and much more. The IR Room also helps the IR practitioner meet Sarbanes-Oxley requirements without separate maintenance of a corporate governance page.

    Alan Wallace, senior vice president, Corporate Communications, CyberDefender Corp (OTC: CYDE), a user of both PR Newswire's MediaRoom and IR Room services, commented, "Prior to IR Room, I was not able to find an IR solution that was this flexible or priced as competitively. I also found the IR Room, and the MediaRoom service, to be the best tools I have seen when it comes to SEO optimization for every aspect of a press room. This includes every title tag and keyword by page -- which is especially great for press releases. Other options include easy to administer RSS feeds, the ability to allow visitors to submit releases (and other content) to social bookmarking sites or blogs, a site registration page so media and other site visitors can sign up to receive press releases and even the ability to have people sign up for podcasts. The team had us ready to go with a working IR room in record time with functionality that exceeded my expectations. If you need an IR room -- I can't think of a better solution." To view CyberDefender's IR Room, click here:  .

    Through a password-protected interface, IR Room users can post, edit, and change information including text, high-resolution photos, audio, video, and any other files relevant to the company and its audiences. The site contains several customizable links and pages for archiving reports and press releases, an interactive calendar for event notification, and dark pages that can be activated to include information on upcoming analyst meetings, conference calls or other investor events, as well as for crisis communications. Built-in metrics powered by Google Anayltics tools help IR professionals track the use and effectiveness of their IR Room.

    IR Room also includes a Google Site Search bar, social media links and RSS feeds. According to Ira Krawitz, senior vice president of IR Services at PR Newswire, IR Room benefits all stakeholders from the creators of the content to the recipients: "The benefit of IR Room extends beyond the investor relations officers tasked with keeping the online repository up-to-date; it is also extremely beneficial to those who regularly visit the site to gather information such as investors, analysts, customers, business partners and the media because the breadth of content is well-organized and easy to navigate."

    To learn more about IR Room, please visit:
About  PR Newswire

    PR Newswire Association LLC (  ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

    Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

SOURCE  PR Newswire Association LLC