Partnership aided export-oriented firms in expanding into overseas markets
BEIJING, Aug 10, 2012 /PRNewswire-Asia/ --PR Newswire and Alibaba International Business Operations have recently concluded a cooperative agreement that signaled the first time the two companies had partnered to help China's export-oriented enterprises expand into overseas markets. As part of the cooperation, PR Newswire offered a series of overseas promotional services for up to 100 of Alibaba’s premium clients, with press releases and photo distributions the focal point.
The agreement received an enthusiastic response from those firms lucky enough to take part. Executives from a number of Alibaba's clients were immediately interested upon hearing about the partnership with PR Newswire, asking for details and actively seeking to take part in the initiative. In return, PR Newswire offered a specially customized support system that was designed to help companies that were less experienced in international communications. This comprehensive set-up included English-language press release templates ranging from announcements on the location of one’s booth at an upcoming tradeshow to new products, awards and partnerships. For those clients interested in including high-resolution images in their announcements, PR Newswire also offered the opportunity to have these images display on the Reuters Sign in Times Square, New York. The sign, which soars 23 stories into the sky above Times Square, receives more than 1.5 million impressions per day. In addition, communication consultants at PR Newswire contacted each and every firm directly to offer consultative services and provide suggestions on the best ways to promote one’s news.
Results from this cooperative effort already show that the press releases, distributed to PR Newswire's largest US circuit, which includes over 7,000 traditional media and almost 6,000 websites, are generating the right kind of results. Firms using the service have already reported having received inquiries from potential customers soon after their press releases were distributed.
Vivienne Li, director of sales for PR Newswire in China, said, “In the same way that our China-based customers seek to expand their market reach domestically, they are also paying an increasing amount of attention to overseas media coverage. The distribution of a press release is a key element in any communications strategy, especially when expanding into foreign markets, and we're delighted that the deal with Alibaba led to such great results for the companies issuing announcements through us. PR Newswire currently serves over 1,800 organizations in China, and through this cooperation, we have enjoyed helping companies with less experience in improving their branding efforts in international markets.”
“To help more Chinese exporters conduct promotions in overseas markets and assist Chinese enterprises in becoming bigger and stronger through cooperation with more third-party partners is one of the ways in which we deepen the level of services that we provide to our customers,” said Chao Du, Alibaba International Business Operations strategic partnership director, when commenting on the success of this partnership.
The two companies also confirmed that they were actively seeking new opportunities to work together again in the future.
About Alibaba International Business Operations
Alibaba International Business Operations (www.alibaba.com) is one of Alibaba Group’s seven major business groups with a focus on helping small businesses around the world go global through e-commerce. Formed in July 2012 as a result of the consolidation and upgrade of the Alibaba.com international marketplace and AliExpress, Alibaba International Business Operations aims at creating the go-to English-language platform for cross-border trade and purchases between any two countries as well as helping small businesses worldwide expand to overseas markets. As of March 31, 2012, Alibaba.com had 27.3 million registered users from more than 240 countries and regions and showcased 2.4 million supplier storefronts.
About PR Newswire
PR Newswire (en.prnasia.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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