JIUZHAI VALEY, China, Jan. 15, 2014 /PRNewswire/ -- The 2014 China Jiuzhaigou International Ice Fall Tourism Festival, themed “Fairyland Jiuzhai Valley: An Ice and Snow World”, opened at Jiuzhai Valley’s Pearl Shoal Falls on January 12. PR Newswire Global CEO Ninan Chacko attended the opening ceremony and, at the tourism presentation event on the same day, he shared the results of the overseas communications efforts highlighting Jiuzhai Valley’s scenic spots. The presentation was followed by the CEO signing a strategic cooperation agreement with the Jiuzhai Valley Scenic Spot Administration.
PR Newswire CEO Ninan Chacko
Jiuzhai Valley has held the Ice Fall Tourism Festival each winter for several years now. The event has been gaining ever greater recognition worldwide each year, as evidenced by the significant year-over-year growth in the number of tourists who choose to visit the scenic spot during the winter season. With the aim of promoting the quintessential charm of Jiuzhai Valley’s scenery in the US and European markets and of drawing the attention of tourists and media organizations worldwide, Jiuzhai Valley initiated cooperation with PR Newswire at the end of 2013 by issuing news reports on the festival as well as on the latest trends in the natural scenery tourism arena to both trade and general media worldwide.
Multimedia Press Release for Jiuzhai Valley “Jiuzhai Valley’s Nuorilang Waterfall Tops the List of China’s Most Beautiful Waterfalls”
At “Aba – Land of Beauty, Repository of Culture”, a presentation that was part of the 2014 International Introduction to Tourism and Tourism Marketing and held on the same day as the opening ceremony, Mr. Chacko presented the overseas communications plan customized for Jiuzhai Valley along with the results of the efforts undertaken so far to a domestic and international mix of over 100 travel agency executives and members of the media who were in attendance. PR Newswire has already distributed a news release with photo as well as a multimedia news release on behalf of Jiuzhai Valley to European and American media through a variety of channels, garnering notable media exposure. He mentioned that the multimedia news release was cited and reported by more than 350 media organizations during the first week following its distribution. Media citing or reporting the news included Reuters, Yahoo! Deutschland, the UK’s One News Page and Spain’s largest news agency, Europa. Audiences in over 200 cities worldwide viewed the news release on the news pages of the websites of local metropolitan newspapers. In addition, photos and videos of Jiuzhai Valley’s scenery were displayed on the huge Reuter’s screen overlooking Times Square, showcasing the beautiful scenes to the massive numbers of passers-by at “the Crossroads of the World”.
Mr. Chacko signed a strategic cooperation agreement with Wang Qiang
During the presentation, Mr. Chacko signed a strategic cooperation agreement with Wang Qiang, deputy director of the Jiuzhai Valley Scenic Spot Administration. PR Newswire will continue to help Jiuzhai Valley raise its visibility, mainly through targeted reach to overseas markets through the distribution of news releases, increasing online exposure to attract more tourists from around the globe.
