PR Newswire's Press Release Distribution Network Passes 19,000 Media Outlets in Asia-Pacific

In its 60th year, the world-leading news distribution company continues to expand its unmatched network in the region

HONG KONG, Feb. 11, 2014 /PR Newswire/ -- PR Newswire has announced that as of today it has amassed a total of 19,000 media outlets, including 10,800+ traditional media outlets and 8,200+ online media channels in Asia-Pacific. These online channels include syndicated websites, photo and video portals, mobile sites and applications, and social networking sites, which are becoming more important sources of information for consumers, investors and the general public. The continuing expansion of PR Newswire's distribution network enables corporations who utilize it to target and reach more influencers and media outlets.

PR Newswire’s Distribution Network in Asia-Pacific

"The media landscape in Asia, like in other parts of the world, is fragmenting, and social media platforms and mobile outlets are constantly on the rise. For corporate communicators to reach and engage with a diversified audience, press releases serve as the most effective tool to speak to the public in one voice," said Yujie Chen, Senior Vice President, Asia-Pacific. "We take our clients' desire to expose their content to journalists, investors, influencers and consumers to heart -- with the digital landscape in mind. That is why we will continue to deepen and widen our audience network."

Surfacing Content in a Sea of Information
A dedicated team of over 20 media experts maintain PR Newswire's network in Asia-Pacific; they were able to add over 1,700 traditional and online distribution outlets for the region in 2013. This growth was achieved by a significant increase in the number of online partners in Mainland China, showing the company's responsiveness to the explosion of new media channels in the world's second largest economy.

In China, the key additional outlets are 21cn.com -- the number one online portal in Guangdong; iResearch -- the largest internet research website in China; and mycaijing.com.cn -- a popular financial website among journalists in China. In other locations, the key new outlets include Morningstar, who now syndicates investment-related content from PR Newswire to five of its Asian websites, extending the reach of PR Newswire's content within the financial community in the region; The Borneo Post -- the largest English-language daily newspaper on the island of Borneo in East Malaysia; and The Jakarta Post -- one of the most influential English newspapers in Indonesia.

Also, to enhance the visibility of its clients' press releases in Mainland China, PR Newswire has strengthened its relationships with China's leading online media sites, Sina.com and Youku.com, and obtained a more prominent area to display its content on each site.

Mobile & Social Media Distribution in Asia-Pacific
Asia is home to a growing number of countries where mobile internet usage is significantly higher than the rest of the world. These audiences increasingly consume more content, especially multimedia content, on mobile devices.

PR Newswire is committed to bringing its text and multimedia content to the region's mobile audience and its influencers, and is investing in partnerships with major mobile players. In 2013, the company secured 18 new mobile partners in Asia-Pacific, including ChatOn, Samsung's popular instant messaging service with over 100 million users around the globe, and some of China's top mobile news applications such as Sohu Mobile News, 163 Reading, Sina Views, Baidu News and Souyue Mobile.

Continuous Expansion of Journalist Database
In 2013, an additional 5,100 journalists and editors in Asia-Pacific were signed up to receive targeted content from PR Newswire, with the largest increase coming from Mainland China. The company now has a media database of over 73,000 registered journalists from more than 19,000 media outlets, covering 25 countries or regions in Asia-Pacific.