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Amazon is the most preferred global ad platform for consumers in Asia Pacific - Kantar Media Reactions 2024

YouTube remains the leading ad platform for marketers in 2024 SINGAPORE, Oct. 24, 2024 /PRNewswire/...

2024-10-24 12:00 1630

BCA reigns as Southeast Asia's most valuable brand

* Indonesia's IM3 and BNI enter 2024 Kantar BrandZ Southeast Asia Top 30 for the first time * F...

2024-07-26 16:30 2818

Bold ads from Twinings, Croma and L'Oréal Paris stand out for APAC consumers to top Kantar's 2024 Digital Creative Effectiveness Awards

SINGAPORE, June 11, 2024 /PRNewswire/ -- The most powerful and creatively effective digital ads tha...

2024-06-11 12:30 2446

Analysis of 6.5 Billion Consumer Datapoints Reveals the Three Rules of Brand Growth

Blueprint for Brand Growth establishes a framework for marketing prioritisation. SINGAPORE, May 16,...

2024-05-17 11:18 3006

Mental health now in Top 10 APAC sustainability concerns joining climate change, air pollution and poverty

Highest level of greenwashing is perceived in Social Media – one of the sectors most associated wit...

2023-11-23 00:00 2664

Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking

* Bank Central Asia (BCA) is Southeast Asia's most valuable brand * Financial Services and Telec...

2023-07-12 16:00 3131

Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking

* Singapore is home to 10 brands in the Top 30 Kantar BrandZ SEA ranking * Financial Services an...

2023-07-12 16:00 2793

Kantar strengthens senior creative and media leadership in Singapore and APAC

SINGAPORE, June 21, 2023 /PRNewswire/ -- Kantar are pleased to announce the senior leadership appoi...

2023-06-21 08:00 3712

Kantar reveals the most creatively effective digital & TV ads in Southeast Asia

* Creative and effective ads generate more than four times as much profit * Advertising trends: ...

2023-05-10 11:00 3317

Kantar appoints new senior leadership for Singapore and Malaysia

SINGAPORE, Jan. 26, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics c...

2023-01-26 16:28 5684

Kantar names Cheong Tai Leung to lead Insights business in Asia Pacific.

SINGAPORE, Jan. 10, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics c...

2023-01-10 20:51 2809

Kantar's media trends & predictions that will shape 2023: new viewing behaviours, audience targeting strategies and 'dynamic product placement'

SINGAPORE, Nov. 16, 2022 /PRNewswire/ -- Kantar reveals Media Trends and Predictions 2023

2022-11-16 08:01 2699

Cost of living curbs sustainable behaviours in Singapore: Kantar study

* 7 in 10 say cost of living crisis prevents them from making sustainable choices * 66% are mor...

2022-10-21 01:03 3106

Household budget squeeze stalls sustainable choices of 2\3 in APAC

Kantar study finds brand owners must prioritise mainstream affordability and communication of susta...

2022-10-19 00:01 1572

Household budget squeeze stalls sustainable choices of 2\3 in APAC

Kantar study finds brand owners must prioritise mainstream affordability and communication of sust...

2022-10-19 00:01 1810

Kantar: Amazon most preferred ad environment

SINGAPORE, Sept. 7, 2022 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics c...

2022-09-07 07:01 3659

Kantar: Amazon most preferred ad environment

SINGAPORE, Sept. 7, 2022 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics c...

2022-09-07 07:01 4480

Kantar reveals the most creatively effective digital ads in Southeast Asia

More than 70% of advertisers plan to grow their investment in digital in 2022 SINGAPORE, June 29,...

2022-06-29 13:43 2834

Kantar strengthens senior leadership in Singapore and South East Asia

SINGAPORE, Feb. 23, 2022 /PRNewswire/ -- Kantar today announce two senior appointments strengthenin...

2022-02-23 07:00 2426

Kantar's five media trends & predictions that will shape 2022: content will be king

SINGAPORE, Nov. 17, 2021 /PRNewswire/ -- Kantar reveals the trends and recalibrations at play in th...

2021-11-17 08:01 3319
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