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APAC marketers will increase spending across online video, e-commerce and influencer content in 2026

Netflix emerges as the region's most preferred ad platform for consumers and YouTube continues to r...

2025-12-02 09:00 518

Andy Gallagher to head Kantar Singapore's Media and Creative business

SINGAPORE, May 7, 2025 /PRNewswire/ -- Kantar has announced the appointment of Andy Gallagher

2025-05-07 11:35 2093

L'Oréal Paris, Garnier and Mama Sita deliver the most creatively effective advertising in APAC

Benchmark ads in  the Kantar Digital Creative Effectiveness Awards for APAC are built on meaningful...

2025-04-30 15:48 2339

Benchmark ads in the Kantar Digital Creative Effectiveness Awards for APAC are built on meaningful moments

 L'Oréal Paris, Garnier and Mama Sita deliver the most creatively effective advertising in APAC S...

2025-04-30 12:30 2404

Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential

SINGAPORE, Feb. 4, 2025 /PRNewswire/ -- Kantar , the world's leading marke...

2025-02-04 09:00 2671

Amazon is the most preferred global ad platform for consumers in Asia Pacific - Kantar Media Reactions 2024

YouTube remains the leading ad platform for marketers in 2024 SINGAPORE, Oct. 24, 2024 /PRNewswire/...

2024-10-24 12:00 2565

BCA reigns as Southeast Asia's most valuable brand

* Indonesia's IM3 and BNI enter 2024 Kantar BrandZ Southeast Asia Top 30 for the first time * F...

2024-07-26 16:30 3760

Bold ads from Twinings, Croma and L'Oréal Paris stand out for APAC consumers to top Kantar's 2024 Digital Creative Effectiveness Awards

SINGAPORE, June 11, 2024 /PRNewswire/ -- The most powerful and creatively effective digital ads tha...

2024-06-11 12:30 3019

Analysis of 6.5 Billion Consumer Datapoints Reveals the Three Rules of Brand Growth

Blueprint for Brand Growth establishes a framework for marketing prioritisation. SINGAPORE, May 16,...

2024-05-17 11:18 3709

Mental health now in Top 10 APAC sustainability concerns joining climate change, air pollution and poverty

Highest level of greenwashing is perceived in Social Media – one of the sectors most associated wit...

2023-11-23 00:00 3107

Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking

* Bank Central Asia (BCA) is Southeast Asia's most valuable brand * Financial Services and Telec...

2023-07-12 16:00 3956

Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking

* Singapore is home to 10 brands in the Top 30 Kantar BrandZ SEA ranking * Financial Services an...

2023-07-12 16:00 3600

Kantar strengthens senior creative and media leadership in Singapore and APAC

SINGAPORE, June 21, 2023 /PRNewswire/ -- Kantar are pleased to announce the senior leadership appoi...

2023-06-21 08:00 4221

Kantar reveals the most creatively effective digital & TV ads in Southeast Asia

* Creative and effective ads generate more than four times as much profit * Advertising trends: ...

2023-05-10 11:00 3960

Kantar appoints new senior leadership for Singapore and Malaysia

SINGAPORE, Jan. 26, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics c...

2023-01-26 16:28 6559

Kantar names Cheong Tai Leung to lead Insights business in Asia Pacific.

SINGAPORE, Jan. 10, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics c...

2023-01-10 20:51 3464

Kantar's media trends & predictions that will shape 2023: new viewing behaviours, audience targeting strategies and 'dynamic product placement'

SINGAPORE, Nov. 16, 2022 /PRNewswire/ -- Kantar reveals Media Trends and Predictions 2023

2022-11-16 08:01 3412

Cost of living curbs sustainable behaviours in Singapore: Kantar study

* 7 in 10 say cost of living crisis prevents them from making sustainable choices * 66% are mor...

2022-10-21 01:03 3658

Household budget squeeze stalls sustainable choices of 2\3 in APAC

Kantar study finds brand owners must prioritise mainstream affordability and communication of susta...

2022-10-19 00:01 1895

Household budget squeeze stalls sustainable choices of 2\3 in APAC

Kantar study finds brand owners must prioritise mainstream affordability and communication of sust...

2022-10-19 00:01 2073
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