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Nielsen Greater China

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Nielsen: Precision Marketing Set to Surge in APAC

HONG KONG, July 12, 2019 /PRNewswire/ -- Asia Pacific is poised for growth in data-driven marketing...

2019-07-12 10:58 9826

Nielsen Adds Measurement for Youtube Mobile In-App in Hong Kong

HONG KONG, June 3, 2019 /PRNewswire/ -- Nielsen announced today it has expanded advertising measure...

2019-06-03 10:18 4291

Desmond Wang Appointed Managing Director For Nielsen Hong Kong & Macau

HONG KONG, May 20, 2019 /PRNewswire/ -- Nielsen, a global measurement and data analytics company an...

2019-05-20 10:29 4312

Nielsen: Hong Kong Advertising Market to Remain Flat in 2019

HONG KONG, March 5, 2019 /PRNewswire/ -- Hong Kong's advertisers predict a tough year ahead in 2019...

2019-03-05 16:12 797

Nielsen Launches SMARTSTORE in Hong Kong

Helping retailers and manufacturers make faster, more shopper-centric decisions HONG KONG, Feb. 21,...

2019-02-21 10:38 4858

Nielsen's Mainland Tourist Study: Hong Kong Continues to Pull at Heartstrings of Mainland Tourists

HONG KONG, Jan. 14, 2019 /PRNewswire/ -- Connection between Hong Kong and other Mainland cities has...

2019-01-14 14:33 4135

Asia Pacific Consumer Spending on the Rise, Total Hong Kong Retail Sales Grew in Excess of 12% for Q3

HONG KONG, Dec. 21, 2018 /PRNewswire/ -- The latest Asia Pacific FMCG growth figures released today...

2018-12-21 10:32 1741

Nielsen Reports that Online FMCG Sales Growing 4x Faster than Offline; Global FMCG E-commerce Sector to Hit US$400b by 2022

TAIPEI, , Nov. 9, 2018 /PRNewswire/ -- Global online sales of FMCG products is growing four times f...

2018-11-09 16:42 631

Hong Kong Consumer Confidence Maintains Strong Amid Economic Uncertainties

Premiumization and innovation are keys to sustainable business growth HONG KONG, Sept. 21, 2018 /PR...

2018-09-21 16:29 812

Nielsen: Korean Brands Increasing Popularity Among Hong Kong Consumers with Strong Demand from Millennials

Innovative and trendy products with focus on quality are key to success HONG KONG, June 28, 2018 /P...

2018-06-28 10:00 1185

Korean Brands Increasing Popularity in Taiwan Fast Moving Consumer Good and Beauty Market

TAIPEI, , June 28, 2018 /PRNewswire/ -- It's no secret all things Korean are hot inTaiwan. Korean d...

2018-06-28 10:00 1229

Nielsen: Great Business Opportunities Beckoning Greater Bay Area

HONG KONG, June 27, 2018 /PRNewswire/ --The renminbi is well on its way to internationalization. Th...

2018-06-27 14:00 543

Hong Kong Consumer Embraces Ecommerce Development

Creating better customer experience through unique cross-screen experience, product range and conve...

2018-05-15 11:00 742

Nielsen Media Index: Take-up of Mobile-first

HONG KONG, April 30, 2018 /PRNewswire/ -- According to the Nielsen Media Index 2017 Year End Re...

2018-04-30 15:12 906