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Asia's entertainment content market and conference unveils line-up for a much-awaited in-person comeback
SINGAPORE, Nov. 14, 2022 /PRNewswire/ -- After a 2-year hiatus, the Asia TV Forum & Market (ATF) will return as a full in-person event from 7 to 9 December 2022, at the Marina Bay Sands, Singapore.
The Senior Minister of State from Singapore's Ministry of Communications and Information will be delivering a welcome address at the Opening Ceremony on 7 December 2022.
The 23rd edition of ATF is expected to make a strong comeback with more than 4,000 trade professionals from leading platforms, studios, and agencies from 60 countries and regions, to celebrate best-in-class Asian storytelling, network and explore partnerships on content across all genres and platforms. A slew of networking events, including the G.H.Y. Culture & Media Night and the Japan Networking Lunch, will aim to facilitate online discussions over the last 2 years to fruition.
The theme of the conference – "Content is Still King" – fortifies how quality content continues to transcend time and boundaries against a dynamic backdrop of industry consolidation, rising prices, the quest for talent, and evolving business models.
The success of regional and global streamers across the world increasingly rests in the might of K-content. The opening day of the ATF Conference shines the Spotlight on Korea – where insights from the following senior executives of top Korean platforms and studios are offered, as they continue to smash screens with their bold visions taking on global competitors, and their winning production strategies:
This spotlight session will be moderated by Jean Noh, Asia Editor for Screen International magazine.
In anticipation of ad-tiers that will be rolling out on some of the world's biggest streaming services including Netflix and Disney+, ATF will be presenting a keynote exclusive by Tony Gunnarsson, Principal Analyst, TV, Video & Advertising of the global analyst firm, Omdia. He will stage insights backed by research and data, envisioning how this shift will affect business models and content consumption going into 2023.
ATF will also be bringing in financiers – Dr Thomas Kingston, Director of Coherent Media Group, Phil McKenzie, COO of Goldfinch (and recently CCO of MContent as well), and Eric Collins, CEO & Founding Member of Impact X Capital Partners, who will be speaking on new financing models and money matters behind content production. In a closed-door session, they will also be part of an in-depth discussion that will look at content investment as an alternative asset class.
Targeted at producers, the inaugural Lab Series looking at Formats and Documentary, will present experts who will share about IP protection (Formats Lab), and offer pertinent pointers on what it takes to produce content that can be universally sought-after, increasing its financing appeal and sales value (Doc Lab). This is also the first time the Format Recognition and Protection Association (FRAPA) will present its Formats Lab for Asian producers under the new ATF Lab Series banner.
A total of 383 submissions were received for ATF's 6 pitches, of which, current pitches received 41% increase in submissions. As well, the new Indonesian Pitch in partnership with Vidio, and the Thai Pitch with Warner Bros. Discovery garnered submissions that exceeded expectations. Selection of the final projects are underway and shortlisted finalists will be announced soon to meet with decision makers at ATF 2022.
"We're encouraged by the industry's overwhelming response as we welcome the world back to Asia. The fact that ATF is making such a strong comeback shows the pent-up need to connect again. People, businesses, and dynamics have evolved over the last few years, so it's extremely important to be present and show your commitment to the Asian market," noted Yeow Hui Leng, Group Project Director of RX Singapore.
ATF is part of the Singapore Media Festival (SMF) hosted by the Infocomm Media Development Authority (IMDA). For more information, please visit www.asiatvforum.com
About Asia TV Forum & Market (ATF) 2022
Into its 23rd edition, Asia TV Forum & Market (ATF) – the region's leading entertainment content market and conference – is the proven industry platform to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is the premier stage in Asia to engage with the entertainment industry's top players from around the world. It's where the best minds meet, and the future of Asia's content is shaped. For more information, please visit www.asiatvforum.com
About RX Global
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 33,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £46.9bn, €55.4bn and $55.3bn.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
About the Singapore Media Festival (SMF)
The Singapore Media Festival, hosted by the Infocomm Media Development Authority, is one of Asia's leading international media events, where the industry meets to discover the latest trends, talents and content in Asia. Themed "Celebrating Asia's Stories with the World", the ninth edition will take place from 24 November to 11 December 2022. The Singapore Media Festival brings together the Asia TV Forum & Market (ATF), Singapore International Film Festival (SIFF), Singapore Comic Con (SGCC) and CreatorWorld. For more information, please visit https://www.imda.gov.sg/Events/Singapore-Media-Festival
