SHANGHAI, April 22, 2019 /PRNewswire/ -- Recently, Nestle Pure Life, one of the world's leading bottled water brands, created a vibrant water world in Shanghai Greenland Center with the theme of "Purify Your Life with Full Hydration". At the event site, Nestle Waters China announced the introduction of a new Iconic bottle for Nestle Pure Life purified water, and new Nestle Pure Life "Hydration plus" with electrolytes and natural fruit taste, in order to encourage consumers to stay hydrated and develop healthy drinking habits.
Bottled water market in China shows continued growth. From Nielson retail report, packaged water market grows 8% in 2018 vs 2017, mainly driven by mainstream and premium segment. Mainstream represented about 62% of total packaged water and premium segment is now close to 25%. And the lines between water and beverages are blurring, driven by consumers looking for healthier beverage options. Building on this trend and to cater to evolving consumer needs, Nestle Waters China are relaunching the Nestle Pure Life brand with a new purified water in an iconic "trophy" bottle, and innovating to enter the functional beverage segment.
Nestle Pure Life New Iconic Trophy Bottle
Brand, water quality and packaging design are all important factors for consumers in the mainstream bottled water segment. As a leading global water brand with presence in 40 countries, Nestle Pure Life's mission is to champion healthy hydration for individuals, families and children, delivering pure, safe drinking water through Nestle's high quality standards.
With this new iconic bottle designed by our R&D team in France, consumers can enjoy Nestle Pure life purified water with a design that is unique and differentiated, with an improved drinking experience.
Nestle Pure Life New "Hydration Plus" Beverage
In addition, with the new concept that "Beverage should be a good carrier of nutrients" put forward by China Beverage Industry Association, functional drinks with nutrients and healthy formula is the new trend of beverage innovation in China. At the event, Mr. Matthias Riehle, Nestle Waters Greater China CEO introduced Nestle Pure Life, Hydration Plus with electrolyte, which takes the best from sports beverages and the best from flavored water, to provide enhanced hydration, catering to consumers' dynamic modern and active lifestyle, providing more choices for healthy hydration。 It is especially suitable for outdoor activities in summer and light exercise.
Launching brand new product to create innovative "hydration formula"
A huge "trophy-like bottle" of Nestle Pure Life purified water comes into view as guests entered the site. The sparkling water spray and the blue water ripple made guests feel as if in an underwater world. After enjoying the fresh and pure atmosphere, a modern dance performance kicked off today's event which integrates a soft and dynamic feeling. In the event, Mr. Matthias Riehle, Nestle Waters Greater China CEO, launched the new product together with Nestle partners.
Nestle Pure Life purified water in "trophy-like bottle" has been launched in major supermarkets, and Nestle Pure Life Hydration Plus with electrolyte will come up for sale soon in selective regions.
Last weekend, April 20 and 21, this popular "underwater world" was open to consumers in Shanghai Greenland Center (562 Dong'an Rd, Xuhui District, Shanghai). The brand new interesting Nestle Pure Life "hydration formula" awaits for all of you to experience.
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About Nestle Waters:
Nestle started its bottled water operations in 1997, and currently operates three plants in in China, in Shanghai, Tianjin and Yunnan. Brands sold in China include Nestle Pure Life, Dashan Yunnan Shanquan, and International brands Perrier and S. Pellegrino.
Nestle Waters standard
For Nestle Pure Life, the principle of equal attention to quality and safety is the core of operating guidelines in global markets including China. From preform injection molding, blow molding to product filling, "Nestle Pure Life" adopts aggressive preventive measures for safety, eliminating any pollution in the intermediate sequences. Furthermore, the safety of water quality is ensured by around-the-clock monitoring throughout the complete manufacturing process.
Crisp and smooth taste is the direct sensation that bottled water brings to consumers. In order to accomplish that while meeting the basic need of water replenishment, it requires highly advanced manufacturing techniques and facilities. In the meantime, "Nestle Pure Life" bottled water also needs to go through more than 370 steps of stringent testing so as to realize universal quality assurance in more than 30 countries around the world, before meeting the "Nestle Waters Standard" and making its way to consumers. After years of incessant regulating, the "Nestle Waters Standard" not only complies with the Chinese national standard, but also meets the regulatory requirements for drinking water and bottled water by the EU standard, the U.S. standard, the WHO standard and the International Bottled Water Association standard.
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