2022 Employer Branding Creativity Awards successfully held in Shanghai

Winners of 16 Awards Announced

SHANGHAI, Dec. 29, 2022 /PRNewswire/ -- The 2022 Employer Branding Creativity Awards, over a six-month period received 1,603 creative entries from 534 domestic firms and foreign companies operating in China, including Mercedes-Benz, NIO, ByteDance, Tencent，Starbucks China, Unilever, and so on.. The event, divided into four phases - initiation, registration, evaluation and selection, was launched in May every year by Employer Branding Institute, a global networking and learning platform for HR professionals to share insights and industry best practices among peers.

Following a strict evaluation process based on four general metrics, content management, creative design, communications strategy and user experience 61 companies with 107 creative entries were selected to become the winners of 16 awards in three categories for their outstanding leadership and achievements in terms of employer branding. 6 companies have won the “Employer Branding Award” 5 years in a row. These winners become leading companies with their continually influence and achievements in Employer Branding. 

These winners become leading companies with their continually influence and achievements in Employer Branding. At the same time, Bytedance has won the "5-Year Benchmarking Enterprises Award"by its highest score at Employer Branding Measurement tools, created by a Talent and Employer Branding Institute.

Employer branding pioneer Richard Mosley, global famous employer branding professionals Ali Ayaz, global leader in data modeling for employer Barbara Zych, WINGs founder Ocean Fu, Bloomberg Businessweek China executive chief editor Steven Fan, Mercer global partner and China general manager Steven Yu, Havas China managing director & chief creative officer Ben Sun and Emlyon Business School global HR & Organization Innovation Center co-director Anson Tang were invited to join the judging team.

The awards of this competition were released for the first time in  metaverse, using digital technology to break the limits of time and space, making the award ceremony a successful exploration of combination within the employer branding field with metaverse and an active layout of the Employer Branding Institute in the metaverse field. As an important innovative development of the digital economy, the metaverse is applied to conferences and exhibitions that could meet diversified conference scenarios, help users to attend events remotely and experience the event site in an immersive way even if they cannot reach the site. In the futuristic metaverse space, participants, distinguished guests, award-winning corporate screenings and brands’ art galleries are interconnected and assembled in a multi-dimensional sensory space scene. Employer branding practitioners around the world can witness the birth of the 2022 best employer branding practices through the metaverse.

"2022 is the sixth year of the Employer Branding Creativity Awards, especially in the year of COVID-19. We are pleased to see most companies still continue to move forward even under the effect of  COVID-19. More positively, companies are paying more attention to the employees’ physical and mental health, striving to improve the employee experience in all aspects and establish a positive employer image in the Chinese market." Ms. Ocean Fu, Head of the Employer Branding Institute, said, "The core of corporate competition is ultimately the competition for talent, which also means that employer branding must be integrated with corporate business strategy and employer branding is a long-term management process. The new trends such as digital transformation and metaverse are under strong discussion in 2022, and it presents both opportunities and challenges to the employer branding of enterprises and employer branding practitioners. Sincerely, we hope they can work together and overcome the difficulties and in the future, more and more companies will be able to create original and high-standard golden practices to show the great strength of employer branding and spread the glory of excellent employers to the workplace at home and abroad!"

-- Mrs. Ocean Fu, Head of Employer Branding Institute

These awards recognize the top-level creative employer brands. As one of the most authoritative and trusted events in the industry, the 2022 Employer Branding Creativity Awards showed Chinese companies the power of employer branding and helped expand the visibility of best employers while promoting the award winners. We look forward to more excellent employers to participate in the future and jointly show the powerful power of employer brand to the Chinese workplace!

About Employer Branding Institute

Employer Branding Institute is a global networking and learning platform for HR professionals to share insights and industry best practices among peers. This institute aims to transform employer branding from a concept to an actionable goal in order to help organizations develop a world-class employer brand. It also leverages on intelligent data to provide organizations with accurate insights into future trends and analyses the performance of employer branding campaigns.