25 Content Ideas for your Next Small Business Press Release

PR Newswire Association LLC
2016-02-26 03:47 2608

NEW YORK, Feb. 26, 2016 /PRNewswire/ -- For small businesses looking to enhance their online and media visibility, the press release is a cost-effective public relations tool that can boost your brand's profile with both the media, as well as your target audience directly.  The press release is also a powerful vehicle for organizations to share their content and messages, however, continuing to come up with newsworthy content ideas can be quite the roadblock.

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The latest article posted to PR Newswire's Small Business PR Toolkit offers 25 easy content ideas that will make your audiences take notice.

  1. Announce a new product
  2. Announce a new service
  3. Personnel announcement
  4. Speaking engagements
  5. Availability of a new white paper or case study
  6. New client win
  7. Exhibiting at a tradeshow
  8. Industry award win
  9. Partnering with a local charity
  10. Announce a new patent

Read PR Toolkit contributing author Scott Lorenz's article, "25 Reasons to Send out a Press Release," to learn about the remaining possible topics to explore for your content creation efforts.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC
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