3 Ways to Produce Engaging Content

NEW YORK, June 4, 2016 /PRNewswire/ -- Marketing content is an important aspect of your small business' branding strategy as it helps to build expertise and positions you as an authority in your industry. However, continuing to produce quality content shouldn't become a chore.

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To assist businesses in becoming a content marketing machine, the latest article posted to PR Newswire's Small Business PR Toolkit offers three strategies for creating content that customers love.

1. Conversational.  Structure your content in a conversational way so that it's easy to absorb and retain for the average reader. Use casual language that reads as if you are speaking to your audience in person or talking to a friend.
2. Calls-to-action.  Ensure your CTAs inspire interest in your readers and are not treated solely as a sales tactic. Implement CTAs once or twice within the piece of content and don't place them solely at the end of the message.

For discussion on the remaining content creation strategy, read contributing author Steve Lazuka's post here: http://bit.ly/1X2DwgZ.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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