4 Summer Marketing Strategies that Boost Business

NEW YORK, May 13, 2016 /PRNewswire/ -- While summer is one of the most enjoyable times of the year, it shouldn't be a time that your small business suffers. There are plenty of seasonal marketing opportunities that you can leverage, and in the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Jim Higgins offers four simple ways to boost your sales this summer:

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

• Summer referral program.  Target your current customers by making them a limited-time offer. Offer an additional incentive if they refer new business and reward them accordingly.
• Host a free "Lunch & Learn" series. Single out a unique expertise of real value that you can share with your customers and organize this information into a series of 30-minute webinar sessions that can be delivered on a weekly basis.
• Run a "We Miss You" campaign. Identify past customers that you haven't communicated with during the past three months and target these existing customers with a "We miss you, we want you back" message. Consider also including a limited-time offer for these special customers.

To read Higgins' remaining summer marketing strategy, visit his article here: http://bit.ly/24O9f6P.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com