NEW YORK, April 8, 2016 /PRNewswire/ -- When developing a mobile marketing strategy, small businesses should customize their content and messaging in order to deliver unique brand experiences to their target audience. An effective mobile strategy can also deliver an abundance of ecommerce opportunities, but there are four things you should remember when writing content for this group. In the latest PR Newswire's Small Business PR Toolkit post, contributing author Steve Lazuka offers the following best practices for mobile content writing:
Short AND Solid Headlines. Long headlines can take up space on a mobile device, so ensure you are grabbing attention with a short headline that is easy to scan and digest.
Spotlight. Start your content off strong by including the most important statements up front to encourage your readers to keep perusing the message.
Focus NOT Fluff. With the majority of mobile readers on-the-go, your topic should be laser-focused and not riddled with unnecessary jargon or verbiage. Convey your point by providing the essentials quickly and in a digestible length and format.
For discussion on the remaining mobile content writing best practice, read Lazuka's article here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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