4 Ways Leveraging Mobile Payments can Grow your Small Business

NEW YORK, March 1, 2016 /PRNewswire/ -- Incorporating mobile payments into your small business is an easy way to position your brand as one that puts its customers first. Half of Americans own a smartphone, and as consumers become increasingly reliant on the convenience these devices offer, businesses must follow suit.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author, Kristen Gramigna explains how you can transform the benefits mobile payments offer into powerful marketing messages. To leverage this affordable tool and set yourself apart from the competition:

• Reduce purchase hesitancy. Offering mobile payments not only empowers your business to meet the customer at the moment they are ready to buy, but it can reduce the purchase hesitancy that some of your customers may be experiencing. Provide your customers an ideal checkout experience and eliminate the second-guessing of their purchases.
• Marketing offers. Consider delivering customized mobile offers for customers and incorporate previous purchase patterns into these marketing offers. This optimizes the time and energy you are investing in your marketing campaigns and also allows you to provide offers to your customers that are relevant and the type that they will most likely respond to.

For further discussion on the two remaining ways you can grow your business by leveraging mobile payments, read the complete article here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com