4 Ways Small Businesses Should Leverage Text Message Marketing

NEW YORK, May 21, 2016 /PRNewswire/ -- For small businesses that are looking to differentiate themselves from large companies, one powerful mobile marketing tool to consider is text messaging. This easy-to-use and affordable tactic is an excellent way to quickly reach existing customers and develop closer relationships with those clients.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

If you are wondering how SMS marketing can work for your business, here are four easy ways to get started:

• Provide coupons and discounts. Mobile coupons are convenient and travel with consumers everywhere they go, which leads to higher redemption rates and increased sales.
• Timing. Knowing when to send your messages and understanding consumer behavior both play an important role with text message marketing. Avoid rush hours, Mondays, and if you are looking to increase in-store foot traffic, don't send promotional texts on weekends only.
• Build a strong list. Your text message campaign can only be successful if you have a strong list to message. Use short codes to encourage simple sign-ups and consider segmenting this audience further, which can allow you to target and nurture these leads.

For further discussion on the text message marketing, read the latest article posted to PR Newswire's Small Business PR Toolkit here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com