NEW YORK, May 7, 2016 /PRNewswire/ -- Brand exposure is vital to staying relevant in today's crowded marketplace. But what cost-effective tool should small businesses utilize that not only creates brand evangelists, but builds your organizations' credibility?
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In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Heather Wied explains that the answer lies in leveraging customer feedback. Wied provides four ways to gather this information.
Process. Identifying when to gather feedback can be a challenge for resource-strapped business owners, so Wied suggests establishing a process within your customer's purchasing cycle to provide structure.
Incentivize. Offer a discount for first-time feedback providers or implement a referral program to provide customers additional perks for the additional referrals they bring in. Identify your avid customers or brand evangelists and reward these users with special perks that are greater than the average incentives you offer.
For discussion on the two remaining ways to gather customer feedback, read Wied's complete post here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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