5 Attributes of a Fantastic Website Lead Form

PR Newswire Association LLC
2016-05-05 06:06 2355

NEW YORK, May 5, 2016 /PRNewswire/ -- Small businesses recognize how powerful of a tool a business website can be to engage and connect with your customers. Web properties should be a priority for your business, but with increased maintenance also comes the need to actively evaluate your website. Is your website an effective sales tool? Is it working for your customer and, ultimately, your business? Are your lead generation forms improving close rates and saving you time?

PR Newswire's PR Toolkit logo. (PRNewsFoto/PR Newswire Association LLC)
PR Newswire's PR Toolkit logo. (PRNewsFoto/PR Newswire Association LLC)

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In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Brad Shorr highlights five attributes of a great website lead form that can assist you with lead prioritization.

  1. Budget response.  Having a field in your lead-generation form for budget-related information is an excellent way to weed out legitimate leads from those that aren't ready to purchase. Any lead that is received where a budget has been allocated should be prioritized and followed up with immediately.
  2. Job titles. Ensure your forms have a field for job titles in order to quickly identify decision-makers who may be ready to make a purchase.
  3. Previous contact. If your lead has made previous contact with your organization, chances are these leads will be easier to close than first-time inquiries. Consider adding a form field that asks, "Have your purchased from us or considered purchasing from us in the past?"

For discussion on the two remaining attributes of a fantastic website lead form, read Shorr's complete article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire 
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

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Source: PR Newswire Association LLC
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