5 B2E Best Practices for Small Businesses

Latest PR Toolkit post offers expert advice on building brand advocacy through internal communications
PR Newswire Association LLC
2016-02-06 04:43 2953

NEW YORK, Feb. 6, 2016 /PRNewswire/ -- The business-to-employee (B2E) marketing approach is arguably one of the easiest ways for small businesses to authentically build long-lasting brand advocacy. Connecting your employees with the brand is not only good for the company, but good for the employees as well.  PR Toolkit contributing author, Claire Holland explores this unique marketing approach in her latest article, "Internal Communication Tips for Small Businesses" and offers the following best practices:

  • The 3 C's of Communication: Ensure you are communicating clearly, consistently and at a cadence that your employees will benefit from. Hollands recommends utilizing such tactics as internal newsletters, a regularly scheduled all-company meeting or email announcements as ways to build your brand ambassadors starting from the inside out.
  • "What does this mean for ME?": When building out your internal communications program, you'll need to understand what your audience cares about and tailor the messages accordingly.
  • Multiple channels: Just as you would for your external marketing efforts, leverage multiple channels to communicate your key messaging. Holland suggests intranets, webinars and printed collateral as ways to keep your employees engaged.

For further discussion on the two remaining internal communication tips, read Holland's complete article here.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906

Source: PR Newswire Association LLC
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