5 Small Business Marketing Trends for 2016

NEW YORK, March 17, 2016 /PRNewswire/ -- Uncovering relevant marketing trends and learning how to apply them to your small business marketing strategies can be quite the challenge in today's competitive landscape.  With the ebb and flow of new marketing channels cropping up, how can businesses identify the trends that resonate with their target audiences and aligns with their overall business objectives?

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In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Claire Holland explores this question and provides five top marketing trends for 2016.

1. Human-to-human approach. Instead of segmenting your audience by B2B or B2C, Holland recommends adopting a human-to-human approach. Focus on creating meaningful relationships with your audience by providing experiences that cultivate connections and encourages brand evangelists. Focus on communication that is conversational, personal and story-driven.
2. Return on innovation.  Begin to think beyond the traditional return on investment and start measuring the return on innovation. This tactic focuses on assessing the long-term impact of innovative marketing strategies. Consider measuring memorability, engagement and brand perception.

For discussion on the three remaining top marketing strategies of 2016, read Holland's article here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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