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5 Ways Technology Can Impact Small Businesses' Marketing Messages

Learn how to plan a content marketing strategy around these five factors
PR Newswire Association LLC
2016-05-14 03:03 3224

NEW YORK, May 14, 2016 /PRNewswire/ -- To compete effectively in a saturated marketplace, small businesses need to stay up-to-date on technological advancements that may influence the effectiveness of their content marketing efforts. With change can come trepidation, but marketers that adapt and embrace these new technologies will not only attract new leads, but also provide a superior level of customer service.

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In an effort to help small business marketers better understand the technological factors that can impact the effectiveness of their marketing messages, Philip Thune, CEO of Textbroker, provides the following:

  • Searching local on smartphones.  Thune sites a study where 94% of Americans are using their smartphones to search for local information. Ensure mobile websites are optimized to display correct addresses, contact information, coupons and reviews. Having accurate information readily available to these readers can help to fulfill their immediate need.
  • Research behavior vs. buyer behavior. Mobile devices are the preferred method for browsing products and comparing prices, but what about larger more expensive ticket items? According to Thune larger items are still purchased from a desktop so the content should be adjusted accordingly for certain industries such as travel or financial services.

For discussion on the remaining technological advancements that can impact content marketing, read Thune's complete post here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906
Amanda.eldridge@prnewswire.com

Source: PR Newswire Association LLC
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