5 Ways to Convert Trade Show Booth Visitors into Customers

PR Newswire Association LLC
2016-04-16 02:02 2597

NEW YORK, April 16, 2016 /PRNewswire/ -- If you aren't strategic when it comes to exhibiting at a trade show, small businesses can deplete their already limited resources. While the trade show circuit provides a plethora of brand exposure in a span of just a few days, you could get lost in the shuffle amidst other larger companies with bigger budgets and bigger booths. If you are exhibiting at a trade show and looking to convert booth leads into customers, consider the following:

Consistent communication: Ensure that you are starting early with your communication efforts and that you maintain a level of cadence that will keep you top of mind with your audience – before and after the event.

Stack your booth schedule: Maintain a steady flow of booth visitors when demoing your service to boost your credibility and encourage others that are passing by to stop and listen. Capturing as many leads as you can during this time also increases the chances of converting those leads into customers.

Super users: Super users or booth visitors that have returned multiple times are considered proverbial low hanging fruit and you may find that you are able to convert them right on the spot. If on-site conversion is not possible, these leads should be at the top of your list for follow up.

For discussion on the two remaining ways to break away from the exhibitor pack at a trade show, read the latest PR Newswire's Small Business PR Toolkit post here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906

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Source: PR Newswire Association LLC
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