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SINGAPORE, April 5, 2017 /PRNewswire/ -- AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, today announced it has closed US$12 million in Series A funding from JAFCO Asia.
This is the largest disclosed Series A funding round for a Southeast Asian ad tech company and largest Series A funding round for an Asian ad tech company, excluding Chinese-headquartered companies.
This is also the largest single investment made in a company by JAFCO Asia, in one investment round.
The Singapore-headquartered company began operations in April 2016, and currently has seven offices in six countries/regions, with Shanghai soon to follow. The company has a global headcount of over 90 staff and more than 300 clients globally.
Kosuke Sogo, CEO and co-founder of AdAsia Holdings said, "We want to gain a big market share in our bid to become the biggest advertising technology company in Asia, and this funding will only strengthen our push."
The company plans to use the funds in three ways:
"The funding has accelerated our quick growth, and in our move to enable marketers, advertisers and publishers across Asia to leverage on intelligent tools. We plan to cover the majority of Asia by the end of 2018," said Sogo. "AI and machine learning will provide an added layer on top of our current product lineup that includes the AdAsia Digital Platform and CastingAsia. It will also be a big part of future innovations, addressing the needs of modern marketers, advertisers and publishers."
AdAsia Holdings' flagship product, the AdAsia Digital Platform, provides solutions that enable programmatic buying and reporting across display, video and native ads on both desktop and mobile through a single, transparent dashboard.
Over the past year, the company has also been building up its video and display ad networks including premium publishers like Sanook and Kapook in Thailand, YAN News in Vietnam, Kompas Gramedia Group and Kapanlagi Network in Indonesia, and Apple Daily in Taiwan.
AdAsia Holdings also has digital marketing consultants and in-house creative teams to support marketers and advertisers in their activities, providing end-to-end solutions across online advertising and influencer marketing.
Yoshiyuki Shibusawa, President and CEO of JAFCO Asia, and Managing Director of JAFCO Co., Ltd. said, "In the last few years of my stint in South East Asia, I have never come across a company like AdAsia Holdings. This company has a very high growth trajectory due to their unique model. Both founders also have proven track records in the industry, exemplified through the company's progress in just one year of operation."
About AdAsia Holdings Pte. Ltd.
AdAsia Holdings is one of the fastest growing advertising technology companies in Asia -- launched in April 2016 by Kosuke Sogo and Otohiko Kozutsumi. AdAsia Holdings aims to enable marketers, advertisers and publishers across Asia to leverage on modern tools to generate increased returns. Headquartered in Singapore, AdAsia Holdings is a strong believer in localized support and has offices in Bangkok, Jakarta, Ho Chih Minh City, Hanoi, Taipei, Phnom Penh and Shanghai. The company currently has 90 staff and 300 clients.
About AdAsia Digital Platform
The AdAsia Digital Platform is an integrated advertising platform capable of managing functions of programmatic buying and transparent reporting, and influencer marketing in a single platform. Media agencies, marketers and advertisers can serve their ads on multiple advertising networks, the AdAsia Video Network and the AdAsia Ad Network -- AdAsia's own advertising networks for Asia's media and publishers. Future innovations will be integrated with the AdAsia Digital Platform, serving marketers needs through a single tool.
About JAFCO Investment (Asia Pacific) Ltd ("JAFCO Asia")
JAFCO Asia is one of Asia's leading venture capital firms. Its primary focus is to invest in promising technology-related enterprises with high growth potential. Headquartered in Singapore, and with entities in Shanghai, Beijing, Hong Kong, Taipei and Seoul, JAFCO Asia had more than USD 1.3 billion in funds cumulatively under management to date. Since 1990, JAFCO Asia has invested more than 450 companies in 13 countries and divested more than 350 portfolio companies of which at least 110 have gone public on various exchanges. It is a subsidiary of JAFCO Co. Ltd, which is one of the largest private equity firms in Japan. JAFCO Co. Ltd has USD 4.5 billion under current management and is listed on the Tokyo Stock Exchange. More information is available at www.jafcoasia.com and www.jafco.co.jp .
Media Contact:
Chris Lu
AdAsia Holdings
chris@adasiaholdings.com
+65 6386 7368
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