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Agoda Study Reveals Fastest Growing European Destinations for Asian Travelers

2016-03-30 11:00 2742

SINGAPORE, March 30, 2016 /PRNewswire/ -- Agoda, one of the world's leading accommodation sites and part of Nasdaq-listed Priceline Group (Nasdaq: PCLN), announced today the results of its most recent Travel Smart study, which shows the top growing European destinations for Asian travelers. Though Asian travelers still love Paris and London, bookings in smaller European cities are growing at a much faster rate.

Hallstatt is the Fastest Growing European Destination for Asian Travelers (photo source is Shutterstock)
Hallstatt is the Fastest Growing European Destination for Asian Travelers (photo source is Shutterstock)

The study compared millions of hotel bookings made by Agoda travelers in Asia in 2014 and 2015. Hallstatt, Austria, was the fastest growing European destination with more than twice as many bookings in 2015 as the year before, followed by Fussen, Germany and Glasgow, Scotland*.

Top 10 (2014 vs 2015 growth)

1

Austria

Hallstatt

101.4%

2

Germany

Fussen

87.3%

3

United Kingdom

Glasgow

85.1%

4

United Kingdom

Oxford

78.3%

5

Czech Republic

Cesky Krumlov

70.7%

6

Germany

Heidelberg

66.9%

7

Austria

Salzburg

63.9%

8

France

Avignon

60.7%

9

Switzerland

Grindelwald

59.5%

10

Switzerland

Interlaken

56.5%

Hallstatt, a beautiful ancient salt mine village and UNESCO world heritage site, has been a popular destination for Chinese tourists for the past few years, so much so that the Chinese built a replica of it in Guangdong in 2012. But it's not just Chinese tourists anymore. Visitors from all over Asia contributed to its growing popularity.

"Our travelers from Asia are broadening their reach and we are seeing faster growth rates in the types of European destinations people visit after they've already been to the bigger cities," said John Brown, Chief Operating Officer of Agoda.

Number two on the list, Fussen, Germany is home to a fairytale 19th century castle, Neuschwanstein. Castles in general seem to be a popular draw for Asian tourists, as destinations 5, 6 and 7 on the list -- Cesky Krumlov, Heidelberg and Salzburg -- are also know for theirs.

London and Paris didn't make the top 10, but the UK and France are still well represented. Glasgow and Oxford took 3 and 4 on the list, while Avignon took the 8th spot.

*The study looked at destinations with more than 1,000 bookings in 2015.

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PR Contact:
Nico Marco
Public Relations Leader
Nico.Marco@agoda.com 

About Agoda Company Pte Ltd:
Agoda Company Pte Ltd (Agoda.com) is a leading Asia-based, online accommodation reservations company, which specializes in securing the lowest discount accommodation prices. Agoda.com is part of The Priceline Group (Nasdaq: PCLN). Agoda.com's network includes more than 750,000 hotels and other accommodation properties worldwide. The multinational staff of more than 2,000 professionals, located throughout the world, provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best accommodation deals to both business and leisure travelers.

A member of the Pacific Asia Travel Association (PATA), Agoda.com's aim is to promote travel by making it more affordable and more accessible to more people. AGODA® is a registered trademark of AGIP LLC, used under license by Agoda Company Pte. Ltd.

Photo - http://photos.prnasia.com/prnh/20160330/8521602020

Source: Agoda Company Pte Ltd
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