Visa partners with two major cinema chains in Hong Kong to provide a 12-month offer
HONG KONG, July 24, 2017 /PRNewswire/ -- Watching movies remains one of the favourite activities of Hong Kong people. According to a recent survey commissioned by Visa[1], 83 percent of Hong Kong people enjoy watching movies, and about half of them go to the cinema at least once a month.
Movie goers welcome an easy and fast way for ticket purchases, therefore contactless payment methods have become a trend and preferred way of paying, as people adopting contactless card payment (25 percent) or mobile payment (15 percent) are on a rise.
Based on the same survey, more than half of the young population (aged 18-22) in Hong Kong consider a special discount or offer (such as free popcorn) to be the most attractive incentive to buy a movie ticket. Another 33 percent of the millennials consider the convenience factor of not having to queue and speedy online checkouts to be the most attractive factor.
In view of this, Visa is pleased to present a cinema offer for an entire year to encourage the use of contactless payments so that more movie buffs can enjoy these convenient forms of payment.
Starting from now until end of July 2018, all Visa cardholders are entitled to enjoy the following offers at all box offices of Golden-Harvest Cinemas, the sky and MCL Cinemas:
| Cinema Chains |
Golden-Harvest Cinemas and the sky |
MCL Cinemas |
| Promotion Period |
Now - 20 July 2018 |
Now - 26 July 2018 |
| Promotion Cards |
All Visa Cards issued worldwide |
All Visa Cards issued worldwide |
| Offers |
Get a free small popcorn coupon* by using Visa payWave or mobile payment with Visa Card upon any movie ticket purchase at the box office. (*Each successful transaction is entitled to one small popcorn redemption coupon only.)
|
Get a free small popcorn coupon* by using Visa payWave or mobile payment with Visa Card upon any movie ticket purchase at the box office. (*Each successful transaction is entitled to one small popcorn redemption coupon only.) |
| Access to a special Visa Contactless priority lane (except for Grand Ocean and GH Fanling) |
Access to a special Visa Contactless priority lane (except for Festival Grand Cinema) |
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| Reference link: |
Visa cardholders will be able to enjoy both convenient payments and the above offers across 14 cinemas of GoldenHarvest Cinemas, the sky and MCL Cinemas.
Visa brings convenient and efficient payment method to account holders, so they can enjoy a better quality of life. Visa will continue to promote fast, simple and secure payment methods and lead the way to a new era of contactless and online payment methods.
Terms and conditions apply. Please refer to Visa website at www.visa.com.hk for details.
[1] YouGov Survey conducted online in June 2017, covering 750 respondents.
About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks -- VisaNet -- that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews.
Media Contact
| Kaman Ho Director, Corporate Communications Visa Hong Kong Limited T: +852 2842 2321 / 9212 2045 |
