HONG KONG, Nov. 9, 2016 /PRNewswire/ --
Surging Forward with Enlarged Customer Base & Quad-play Strategy
HKBN Ltd. ("HKBN" or the "Company"; SEHK stock code: 1310) today reported strong financial and business performance for the year ended 31 August 2016 ("FY2016"). During the period, the Company accelerated strong subscription growth in both residential and enterprise businesses, setting a strong foundation for a promising future with our enhanced quad-play strategy. Key highlights of FY2016 results include:
Strong residential subscription growth driven by attractive content bundles
Residential revenue grew by 3% year-on-year to HK$1,815 million as we accelerated gains in residential broadband subscriptions by working closely with two major OTT content partners, TVB and LeEco, to launch our best-value content-bundled services in the market. Our strategic focus to grow market share led us to achieve accelerated 103,000 net additions for a total of 857,000 residential broadband subscriptions, a significant increase of 14%, which sets a very strong base for us to harvest later.
Stimulating enterprise subscription and revenue growth contributed by integration with NWT
The Company's enterprise revenue grew by 70% year-on-year to HK$811 million, driven primarily by the 5 months of consolidation on New World Telecom ("NWT") integration. Strengthening our presence in the enterprise market, the enlarged business has provided a broad range of complementary services to the existing business. As a result of integration, we achieved net additions of 11,000 enterprise customers while increasing our enterprise ARPU by 22% at HK$1,234 during the financial year. Our market share by broadband subscriptions increased to 17.8% as of 31 August 2016, up from 14.3% as of 31 August 2015.
Surging forward to a promising future
"Our business is surging forward on a strong foundation," said William Yeung, Chief Executive Officer and Co-Owner, and NiQ Lai, Chief Talent & Financial Officer and Co-Owner, of HKBN. "With strategic partnerships with mobile carriers and OTT content providers, we are well-equipped to seize the enlarged market opportunities with our best-value quad-play (broadband, mobile, content and home telephone) bundles, which give us a lot of room for revenue growth. We also see a lot of synergies in enterprise business after integration with NWT. We will continue to grow our business through higher network penetration, more people and more products to serve our customers."
For details of HKBN's results in FY2016, please refer to the announcement:
http://www.hkbn.net/new/en/about-us--investor-engagement--financial-results.shtml
Appendix: HKBN FY2016 Shareholder Letter
http://reg.hkbn.net/WwwCMS/upload/pdf/en/20161109_FY16-Annual-Results-PR-E.pdf
About HKBN Ltd.
HKBN Ltd. (SEHK Stock Code: 1310, together with its subsidiaries, the "Group") is an investment holding company. The Group is Hong Kong's largest provider of residential high speed fibre broadband (symmetrical 100Mbps to 1,000Mbps) services by number of subscriptions, and a fast growing enterprise solutions provider. The Group offers a full range of telecommunications solutions for both the residential and enterprise markets, encompassing broadband and Wi-Fi network services, cloud solutions, data connectivity, data facilities, system integration, mobile services, entertainment and voice communications. HKBN owns an extensive fibre network in Hong Kong, which covers over 2.2 million residential homes passed, representing approximately 81% of Hong Kong's total residential units, and 2,300 commercial buildings. HKBN embraces "Make our Hong Kong a Better Place to Live" as its core purpose, and takes great pride in developing its Talents into a competitive advantage. The Group is managed by over 340 Co-Owners who have invested their own savings to buy HKBN shares, representing the majority of supervisory and management level Talents in the Group.
HKBN FY2016 Shareholder Letter
Dear Fellow Shareholders,
FY16 was a transformative year for our company.
In residential, we evolved from offering just a double-play of broadband and fixed voice to full service quad-play by first partnering with OTT providers to offer content, and then later in the calendar year, partnering with two major mobile network operators to offer mobile services.
We roughly estimate the addressable market for double-play at HK$250 per household per month or $5 billion1/year. This figure expands to HK$400 per household per month or HK$8 billion1/year when we include content, and further expands to HK$1,000 per household per month or HK$24 billion1/year when we include mobile service for a full quad-play offering. With 898,000 residential customers, we have a total billing market share of 44%2, which suggests room for growth relative to our 7%3 revenue market share of the expanded quad-play market.
In enterprise solutions, we completed the acquisition of New World Telecom in March 2016, and so far, the integration has been very smooth. In particular, the voluntary election by 54 former NWT Talents to become Co-Owners of our company with investments of up to one year's worth of salary, showcases the aligned conviction we have to make this integration work.
As a company run by >340 Co-Owners, we have a clear long term alignment of interest with shareholders, as we are shareholders ourselves.
Sincerely yours,
William Yeung |
NiQ Lai |
Chief Executive Officer and Co-Owner |
Chief Talent & Financial Officer and Co-Owner |
Note 1: The addressable market size of double-play, triple-play and quad-play are calculated by multiplying the estimated number of addressable households (2 million) within HKBN's coverage by the service penetration rate and the estimated annualized ARPU for respective services. |
Note 2: Billing market share is calculated by dividing the number of residential customers by the estimated number of addressable households (2 million) within HKBN's coverage. |
Note 3: Revenue market share of the expanded quad-play market share is calculated by dividing the residential revenue generated in FY16 HK$1.8 billion by the estimated quad-play market size HK$24 billion. |
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