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Hanwoo(Korean Beef) Arranged a Farm Tour for Hong Kong Meat Distribution Buyers and Journalists

Hanwooboard
2017-10-26 09:48 5307

- Hanwoo sold to the world is managed safely and thoroughly

- Invited Hong Kong region meat distribution buyers and journalists from Oct 16th to Oct 20th (5 days)

- Provided an opportunity to experience the thorough hygienic management and breed management system of Hanwoo

- Emphasizing the best taste and food safety in the world and expanding the overseas exporting with region customized marketing.

- Actively promoting the best taste and safety of Hanwoo in the world as a part of global marketing. 

SEOUL, South Korea, Oct. 26, 2017 /PRNewswire/ -- Hanwooboard, a Hanwoo producer group, provided an opportunity to experience the excellence and safety of Hanwoo for Hong Kong buyers and journalists through the Hanwoo farm tour, which was conducted from Oct 16th to Oct 20th. Hanwooboard is currently promoting various promotional programs to secure export competitiveness by using the premium Hanwoo image based on the excellent quality and taste of Hanwoo in the Hong Kong market.

Hanwooboard, a Hanwoo producer group, provided an opportunity to experience the excellence and safety of Hanwoo for Hong Kong buyers and journalists through the Hanwoo farm tour, which was conducted from Oct 16th to Oct 20th. Hanwooboard is currently promoting various promotional programs to secure export competitiveness by using the premium Hanwoo image based on the excellent quality and taste of Hanwoo in the Hong Kong market.
Hanwooboard, a Hanwoo producer group, provided an opportunity to experience the excellence and safety of Hanwoo for Hong Kong buyers and journalists through the Hanwoo farm tour, which was conducted from Oct 16th to Oct 20th. Hanwooboard is currently promoting various promotional programs to secure export competitiveness by using the premium Hanwoo image based on the excellent quality and taste of Hanwoo in the Hong Kong market.

Hanwooboard (Chairperson Kyung-Cheon Min), a Hanwoo producer group, gave a Hanwoo farm invitation tour event to Hong Kong region meat distribution buyer and journalists for 5 days from 16th to 20th.

This event was prepared to give an opportunity of experiencing South Korean Hanwoo industry to Hong Kong local distribution buyers and it was held for 20 people including 16 Hong Kong distribution buyers and 4 local journalists. It was planned to help them experience the efforts of various related organizations such as Eumsung Livestock Products Joint Market, KAPE, National Institute of Animal Science, and Hanwoo Research Institute to maintain the best taste and safety from the production to the process and distribution.

Korean Hanwoo was first exported to Hong Kong region in 2015 and it has been very popular. Hong Kong has been playing a crucial role in expanding exports to neighboring China and South Asian countries.

Buyers from Hong Kong visited Eumsung Livestock Products Joint Market and KAPE to see the sanitary Hanwoo slaughter line and processing system and learned South Korean livestock grading system. Through these experiences, they enhanced the credibility and understanding of South Korean Hanwoo quality management system. Particularly, tour participants showed great interest in the livestock product verification system, which is based on the history information such as the history of livestock product and sample test (DNA identity test).

Moreover, presentations on the improvement of Hanwoo varieties and a meeting of participants were held to give a chance to hear the opinions of people working in the field. Participants also experienced the systematic breeding and management to produce high-quality Hanwoo beef at the Hanwoo free-range farm in Hanwoo Research Institute.

Kyung-Cheon Min, Chairperson of Hanwooboard, said, "This farm tour was planned to introduce and experience domestic Hanwoo production and distribution process comprehensively and "They would have gained enough knowledge to inform the safety and excellent quality of Hanwoo to local consumers in detail and we will continue to promote and develop various and practical marketing programs for the globalization of Hanwoo."

Photo - https://photos.prnasia.com/prnh/20171025/1973653-1

Source: Hanwooboard
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