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IHG(R) Rewards Club Enhances Commitment to Its Members

Your Rate by IHG(R) Rewards Club -- An Exclusive Rate for Loyalty Members Officially Launched in The Greater China Market
2017-03-01 16:57 1672

SHANGHAI, March 1, 2017 /PRNewswire/ -- IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, today announced the official launch of Your Rate by IHG® Rewards Club in the Greater China market. Your Rate is an exclusive rate offered to IHG® Rewards Club members when they book direct.

When IHG® Rewards Club members book direct via all IHG® branded websites (www.ihg.com and its hotel brand websites), the IHG® mobile app, IHG® Rewards Club official WeChat (WeChat ID: IHGRewardsClub) and IHG's Central Reservations Office (400 884 0888), they can enjoy Your Rate by IHG® Rewards Club and all the other compelling member benefits, including the ability to earn points towards complimentary Rewards Nights (no blackout dates) and gifts, in-hotel benefits like complimentary internet, welcome drinks, priority check-in, extended check-out and room upgrades for Elite members.

Kenneth Macpherson, CEO, IHG Greater China, remarked: "The launch of Your Rate by IHG® Rewards Club is an important milestone for IHG® Rewards Club on our journey to continue to build trust and loyalty with our valued guests. Your Rate by IHG® Rewards Club has seen tremendous achievements in Europe, the US and many markets around the world, which has driven a 16% increase in member enrollments in 2016. With the official launch of Your Rate by IHG® Rewards Club in the Greater China market, we are confident that it will provide an even more superior and personalised experience for our members, enhancing our brand promise to build relevant rewarding relationships."

Emily Chang, Chief Commercial Officer, IHG Greater China, commented: "IHG conducts extensive research and engages day-to-day communications with our loyal guests. That's why we understand what our members desire. Our goal is to build and foster an emotional connection with our members by providing a unique experience and offering member preferred pricing and benefits. That's why IHG launched Your Rate by IHG® Rewards Club as a global loyalty benefit and rolling it out in a phased approach market by market."                                                               

IHG® Rewards Club is the world's first and largest hotel loyalty programme with more than 100 million enrolled members worldwide. IHG® Rewards Club members enjoy industry leading benefits that make IHG® Rewards Club one of the world's favourite hotel loyalty programmes. Your Rate by IHG® Rewards Club is an enhancement of IHG's loyalty programme, which helps IHG deliver on its promise of creating a rewarding relationship with its members.

As the first global hotel company to enter the China market, IHG has a portfolio of six brands in Greater China, including InterContinental® Hotels & Resorts, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, Holiday Inn® Hotels & Resorts and Holiday Inn Express®, with 292 opened hotels and 239 in the development pipeline by the end of 2016.

Notes to Editors

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns nearly 5,200 hotels and 770,000 guest rooms in almost 100 countries, with nearly 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world's first and largest hotel loyalty programme, with more than 100 million enrolled members worldwide. 

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG's hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.

Source: InterContinental Hotels Group
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