SHANGHAI, Nov. 18, 2016 /PRNewswire/ -- The PR Newswire 2016 New Communication Annual Summit was successfully held on November 17 in Shanghai. The event brought together communications specialists from multinational companies, domestic large and innovative enterprises, media organizations and public relations firms who discussed the hot topics of communications over the past year around the theme of "Evolution of Communications – Reconstructing Communications Ecosystem with Data, Technology and Content". The winners of the "PR Newswire 2016 New Communication Awards" were announced at the summit as well. Jin Jiang International Hotel Management Company (hereinafter referred to as the "Jin Jiang International Hotels") was named the winner of the "Best Communications Strategy Award" due to its clear communications strategy and good communications effect, becoming the only company in the hotel management sector to receive the award.
The "PR Newswire New Communication Awards", initiated and established by PR Newswire in 2013, is China's first series of awards in the field of communications. The awards were designed to raise awareness among companies and media organizations in terms of their news-centric content communications, to promote relevant practices through the best examples, and to help companies improve the quality of communications content and get more communications opportunities through many types of new media channels. At this year's event, nearly 50 companies and about 20 media organizations were named winners of eleven communications awards in the categories of Best Communications Content, Best Communications Effect, Best Communications Strategy, Best Entrepreneurship Communications, Best CSR Communications, Best Global Communications, Best Multimedia Communications, Best New Communications, Best Communications Power, Best Original Content, and Best New Media Innovation.
Over the past year, the ongoing evolution in communication channels, communication technology, content, audience habits and communication methods has provided broader space for corporate brand communication. The winner of Best Communications Strategy Award for this year was selected on the basis of several metrics, including communications strategy, communications content, communications channels and audience interaction. With its clear communications strategy target, communications positioning closely around the brand, product and audience characteristics, specific content goal, comprehensive channel selection, focus on key points, reasonable communications rhythm and frequency, fantastic audience interaction effect and other good performance, Jin Jiang International Hotels won the Award.
Companies are experiencing an "Internet+" era. Jin Jiang International Hotels has gradually integrated the traditional media with the emerging media, with the user experience as the core and the product content as the focus, using the Internet technology to expand its brand publicity.
For example, a video presentation featuring the member hotels and customer loyalty program of Jin Jiang began showing in New York's Times Square in May this year, with the assistance of the Multimedia Department of PR Newswire.
With fierce competition in the hotel industry, brand image and audience communication are both very important for hotel management. As one of the most historical and large hotel management companies in China, Jin Jiang International Hotels is establishing an innovative communications mode, building the platform for propaganda and opening up communications channels to enhance its brand value and international influence while also striving to establish an image of being a Chinese hotel company which is in good faith, responsible and trustworthy worldwide.
