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Newly Appointed CMO of IAG to Keynote at ad:tech Sydney

2017-02-03 07:00 6449

SYDNEY, Feb. 3, 2017 /PRNewswire/ -- The world's leading and most recognised marketing innovation conference, ad:tech, organized by Comexposium, today announced that Brent Smart, former CEO Saatchi & Saatchi New York - will keynote at the ad:tech Sydney event held at The Hilton, Sydney on March 14 - 15, 2017. As of today, Smart is the newly appointed CMO of IAG.

Prior to his time at Saatchi & Saatchi New York, Smart spent two years as managing director with BBDO San Francisco, following four and a half years in the same position with Colenso BBDO in Auckland, New Zealand.

Smart joins a stellar line-up for this year's ad:tech, speaking alongside international thought leaders and local industry heavyweights from AB InBev, Volvo, CCA, Facebook, eHarmony, Lenovo and more.

Speakers will focus on expanding the way modern marketers think about digital marketing through a mix of presentations, interactive panels and one-on-one interviews. The two-day event has a particular focus on addressing four core marketing challenges:

  • How to capture consumers' ATTENTION in a competitive digital ecosystem
  • How to CONNECT with consumers in powerful ways by linking offline to online
  • Examining REVOLUTIONARY ways to create powerful conversations & communities
  • EXPLORING emerging technologies, ideas and innovative marketing strategies

"Keeping pace with the ever evolving digital sector has never been more important as marketers face increasing pressure to stay abreast of the rapidly emerging technology sector," said Richard Sossen, MD Comexposium Australasia. "My team have worked hard in recent years to ensure ad:tech has continued to evolve and lead the market so that it continues to serve the industry, which is why I believe this year's event is a must-attend event that will shape Australia's digital sector beyond 2020."

For more information, contact:

Wayne Krowitz
+61 421 464 987
Wayne.krowitz@comexposium.com

About ad:tech Sydney 2017

ad:tech Sydney is a two-day conference & exhibition that has been constantly evolving since arriving in Australia in 2007, now proudly ranking as Australia's premier event for helping marketers market smarter in a digital world. The event is held at The Hilton, Sydney on March 14th & 15th.

Further info: https://sydney.ad-tech.com

Source: Comexposium APAC
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