Project Worldwide Launches 'The Labs' in Asia

2017-11-21 19:12 840

HONG KONG, Nov. 21, 2017 /PRNewswire/ -- Project Worldwide, the US based independent, employee-owned agency network has announced the launch of a specialist experience design consultancy, 'The Labs'.

The Labs will work with brands, property owners, developers and architects to design better connected, more user-centric journeys and experiences. By combining human-centric design principles with a deep understanding of brand, marketing, data, technology and built environments, The Labs represents a new kind of creative capability, for an increasingly connected and converged world.

With offices in Hong Kong and Sydney, The Labs will serve clients across the Asia Pacific region and is the latest addition to Project Worldwide's portfolio of agencies, which already includes: George P Johnson, JUXT, Spinifex and Dig & Fish.

"With Asia continuing to lead the world in terms of technology innovation, social connectivity and smart city design, a business that is able to focus purely on creating the optimal customer experience, without trying to package-sell platforms or content, was obviously a huge gap in the market," said Ben Taylor, CEO (APAC) at Project Worldwide.

To lead The Labs in Asia, Project has appointed former Imagination Asia Managing Director, Chris Dobson.

"The convergence of architecture, data, technology and brand communication is, in my mind, the most fertile creative space imaginable. Whether you are talking about retail, transportation, hospitality or commercial, the opportunities and benefits of better designed, smarter and more fluid customer experiences are impossible to ignore; it's the absolute cutting edge of brand," said Dobson, "I'm delighted to be joining the Project family, and can't wait to get started."

Dobson will join former Telstra Executive, David Woodbridge, who has been successfully developing the offering and leading The Labs team in Australia over the last year.

"I'm delighted to have secured Chris's talents to lead The Labs in Asia," said Taylor, "He's a proven creative leader, strategic thinker and a champion of a new way of working for clients and agencies. Along with David, and the wider Labs teams, I think we have all the ingredients in place to help our clients, and their customers, design and develop the next generation of spaces and experiences."

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Project is an independent network in service of creativity. Founded in 2010, Project's 14 wholly owned agencies deliver engaging experiences that drive business results for clients. The network's portfolio of agencies includes ARGONAUT, Dig + Fish, George P. Johnson, G7 Entertainment Marketing, JUXT, Motive, Partners + Napier, Pitch, Praytell, Raumtechnik, School, Shoptology, Spinifex Group, and Wondersauce. Project is employee-owned with more than 2,000 employees in 47 offices around the world. For more information, please visit


Bonida Chan

Source: Project Worldwide