Strategy Analytics: Phablet Owners Driven by Enhanced Multimedia Experiences

Strategy Analytics
2016-03-15 22:07 1658

BOSTON, March 15, 2016 /PRNewswire/ -- Enhanced media and productivity drive phablet owners to buy devices with larger screens.  Findings in a new report from the Mobile Device UX (MDX) group at Strategy Analytics ( showed that the main drivers of purchasing phablet sized devices (5.5"+) are text visibility, viewing media (especially video), web browsing and productivity.

Strategy Analytics. (PRNewsFoto/Strategy Analytics)
Strategy Analytics. (PRNewsFoto/Strategy Analytics)

However, consumers find that there are some inconveniences that come with the larger size of a phablet.  While there are benefits of large screen devices, there are improvements that can be made to the user interface and keyboard to improve the user's experience.     

Click here for the report: Understanding Behaviors & Motivations of Phablet Owners

Monica Wong, report author and Analyst commented, "Phablet owners purchase their devices because they want to have a larger screen for several reasons: for consuming multimedia content; for a better web browsing experience; for a better ability to see text; and also because a larger device has a larger battery. Phablets are also purchased as they provide a larger display for productivity on the go."

Continued Wong, "However, having a large screen device also has some drawbacks.  Phablets can be hard to carry around and are harder to use one handed."

Paul Brown, Director Mobile Device UX, added, "Data from AppOptix, our consumer telemetry platform, shows that phablet owners use their device for almost a third longer than non-phablet owners per day.  However phablets and especially super phablets are likely to only appeal to a certain segment of the market who will accept the trade-off and inconveniences of a larger device due to the advantages that they bring. "

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

About Mobile Device UX
Mobile Device UX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Press Contacts
US Contact: Paul Brown, +1 617 614 0723,
European Contact: Kevin Nolan, +44 1908 423609,

Logo -


Source: Strategy Analytics