SHANGHAI, Dec. 22, 2015 /PRNewswire/ -- The highly-anticipated 29th China Wedding Expo (CIWE) will be held from February 23 to 26, 2016 at the Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area, Shanghai, China). In keeping with the original concept of establishing a one-stop procurement, exhibition and communications platform for the global bridal and wedding industry since its launch 14 years ago, the China Wedding Expo has become one of the largest and most influential wedding exhibitions not only across Asia but also around the world, with 11 themed pavilions and four exhibition platforms (the China International Wedding Dress & Fashion Accessories Expo, the China Wedding Theme Photography Expo, the China Wedding Photo Album, Frame & Supplies Expo and the China Wedding Supplies and Honeymoon Photography Expo). Through the 14 years, CIWE has been a witness to the development and growth of the Chinese wedding photography and related sectors and become a trendsetting event across the global wedding industry.
The exhibition, relocated to a new site and with record exhibition space, is designed to create a one-stop global wedding supply platform
This year's event, which moves to the Shanghai New International Expo Centre, is spread across nineexhibition halls (W1-W5, E1-E3 and N1), surpassing by a large margin the size of all previous editions of the event with a record amount of exhibition space well exceeding 100,000 square meters. The organizers have transformed the layout by rearranging products into categories that reflect visitors' purchasing habits, in a move to create an efficient platform for exhibitors and buyers where they can easily communicate and conclude deals. The wide variety of exhibits includes bridal gowns and fashion accessories, cosmetics, albums and photo frames, photographic settings and supplies, samples of theme wedding photography, internet technologies and software for wedding photography studios as well as wedding merchandise. The exhibition also includes an area for partnerships and franchising opportunities with wedding photography studios and runs concurrently with the China Baby Photo Expo.
Helping industry players showcase their innovative products and gain more business opportunities through channel innovation
The event is expected to attract more than 650 premium exhibitors from many countries and regions around the world, including the US, Italy, France, Spain, Turkey, Malaysia, Japan, South Korea, Hong Kong, Macao and Taiwan. Notably, South Korean exhibitors will make their first debut at the expo, bringing in a wide range ofpopular wedding products and services, includingKorean bridal gowns and accessories as well as Korean fashion styles.
Combining the Internet+ model with the wedding industry
With the continuous evolution of Internet technologies that have become an integral part of the daily life of most consumers, the traditional wedding industry has recognized the urgent need for transformation and improvement of service quality. The Internet+ business model, an industry-wide development trend which harnesses the power of the internet to drive traffic to brick-and-mortar locations, allows wedding photography studios to integrate online with offline channels. As the new Internet+ exhibition hall of this event, the W4 Hall is where the power of this transformation is being showcased and where event visitors can learn about revenue generation solutions for traditional wedding photography studios.
A series of concurrent events
A series of concurrent seminars and events will be held during the CIWE, including the World Photographic Cup (Photographic Works Exhibition in China), the China Internet Finance Integrity Union "Expertise" Conference as well as the 2015 China Xiao'afu Cup Awarding-Winning Baby Photos Expo. Details about more events will be announced soon.
Multiple pre-registration channels are conveniently available to interested attendees
Multiple pre-registration channels, including the event's official website, WeChat account and downloadable mobile app, are all easily accessible to anyone with a computer or mobile device. Any attendee can enterthe exhibition site with a pass provided by the organizers bycompleting a pre-registration form. Those who pre-register will become eligible for a free gift.
Visit the official website of the exhibition for pre-registration: http://www.chinaweddingexpo.com.cn/
Follow the exhibition on WeChat at china_weddingexpo and choose "I want to visit". Those who do become eligible for a free gift upon successful pre-registration
Log onto the official QQ platform of the exhibition (QQ: 800028850), receive the 2016 pre-registration form after entering "I want to visit", and become eligible for a free gift upon successful pre-registration
2016 marks the 15th anniversary of the China Wedding Expo, which, once again, will bring together industry exhibitors and boost the development of the wedding industry. More information is available at www.chinaweddingexpo.com.cn.
Further information is available on the China Wedding Expo's official Wechat platform or its official website: www.chinaweddingexpo.com.cn
Shanghai International Exhibition Service Co., Ltd.
Room 2503, OOCL Plaza, 841 Yan'an Middle Road, 200040 Shanghai, China
Tel: 021-62792828
Fax: 021-63866972
QQ: 800028850
Official WeChat: china_weddingexpo
