The 7 Don'ts of Content Marketing

NEW YORK, May 20, 2016 /PRNewswire/ -- With the ability to increase brand awareness and audience engagement, content marketing is easily one of the more affordable ways for small businesses to compete within their space.

If you've decided to dip your toes into the content marketing pool, avoid these common beginner mistakes:

• Don't plan a strategy or set a goal.  Ensure that your content marketing efforts are not treated as a separate entity but instead are included as part of your overall marketing strategy. Set a goal and a specific strategy that details how you're going to focus your efforts to achieve that goal.
• Don't understand your audience. Do you know what your customers need? How do you currently get their attention? One of the most important aspects of content marketing is to understand your audience and what type of messaging they will respond to.
• Don't produce quality content. Creating quality content will help to establish your brand's credibility and help build trust with your audience. Don't rely on clickbait titles or headlines that can damage customer relationships and cause your readers to lose trust.

To learn about the remaining four content marketing mistakes, read the latest PR Newswire's Small Business PR Toolkit post here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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