Understanding the Value Mobile Payments Bring to your Marketing Strategy

NEW YORK, April 22, 2016 /PRNewswire/ -- As an affordable tool that small businesses should leverage in their marketing strategy, mobile payments can not only improve operational efficiencies, but they can also empower your customers in meaningful ways. Processing customer payments on a mobile device allows the entire purchase experience to be on your customer's terms, which also improves their overall buying experience.

Are you still on the fence if your small business should offer mobile payments? In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Kristen Gramigna provides five marketing values that can found in mobile payments.

• Even playing field. With customers placing their trust in purchasing decisions from larger merchants, offering mobile payments can help you overcome any negative perceptions of being a small business. Customers may not have the assurance that you'll honor returns or exchanges, and mobile payments can help you overcome those purchasing hurdles.
• Reduce costs of marketing offers. Many mobile payment providers integrate with a merchant's existing loyalty program and that can eliminate the need for a physical loyalty card, which can significantly lower your costs in the long-term.

For further discussion on the three remaining values of mobile payments, read Gramigna's full article here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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