BEIJING, Jan. 27, 2022 /PRNewswire/ -- Ahead of the Chinese New Year's Day on February 1st, JD.com invited 8 ambassadors to China from Argentina, Chile, Georgia, Malaysia, Moldova, Peru, Rwanda and Sri Lanka on a mission to deliver their countries' products to customers who placed orders in Beijing. Ms. Dorthe Lange, Charge D'Affaire of Denmark with ambassador's rank, and Mr. Gianpaolo Bruno, representative of Italian Embassy, also joined this program.
The customers were surprised to find the ambassadors and senior diplomats from the 10 countries of the ordered products standing on their doorsteps, with some of the ambassadors dressed in JD couriers' red uniform. They were warmly welcomed to visit Chinese homes and offices and promote their countries' products and culture.
All the products delivered are imported by JD Worldwide, the cross-border e-commerce business and JD Fresh, the fresh produce department of JD.com. Delivered products include Argentina's wine and red shrimps, Chilean cherries, Danish butter cookies, Georgian and Moldovan wines, Malaysian durians, Peruvian quinoa and chocolates, Rwanda's coffee, Sri Lanka's Ceylon tea and more.
A number of imported foreign specialty products on JD.com have seen a significant sales growth since the start of JD's Chinese New Year Grand Promotion on January 9th. For example, on the first week of the promotion, sales of the Argentine wine pavilion site on JD.com increased 150% compared with the previous week.
In the past two years from 2020 to 2021, JD.com has spent more than 310 billion RMB or $43.3 billion USD on imported products purchase, serving as the primary gateway for international brands to China and driving cross-border consumption in the Chinese market. In current cherry season, JD Fresh has increased its direct purchase of Chilean cherries by 300% comparing with that of the cherry season of last year.
During last year's Singles' Day Grand Promotion, JD Worldwide launched an initiative known as the "Growth Plan for Imported Brands", with the goal to deepen all-round collaboration with international brands in products, marketing and more areas to accelerate their growth in the Chinese market.
The company's nationwide logistics network can deliver cross-border products from JD's bonded warehouses to consumers in over 100 cities within 48 hours.
JD.com adopts strict quality control processes from products and merchants' qualification examination, warehousing inspection, products' source-tracing to zero-tolerance crackdowns on counterfeits and more.
