Amorepacific stays committed to its CSR program in Vietnam

2019-09-19 13:13 1528
  • Donate a Happy Bus for those living outside the town with limited access to public facilities in Qui Nhon
  • Provide funds for the maintenance of cataract surgery equipment for Qui Nhon residents
  • Run various CSR campaigns through Amorepacific's brands including LANEIGE and Innisfree

SEOUL, South Korea, Sept. 19, 2019 /PRNewswire/ -- Global beauty company Amorepacific (CEO and Chairman Suh Kyung-bae) had a delivery ceremony of a large sized bus to be used for residents in Qui Nhon, Binh Dinh, Vietnam together with the provision of funds for medical equipment maintenance, which worth VND 3.8 billion (about KRW 200 million) on September 17, 2019.


Amorepacific delivered 'Happy Bus' to Qui Nhon, Binh Dinh, Vietnam
Amorepacific delivered 'Happy Bus' to Qui Nhon, Binh Dinh, Vietnam

Head of Amorepacific Vietnam, Min Jungki, Vice Chairman of Binh Dinh Provincial People's Committee (PPC) Phan Cao Thang, Mayor of Qui Nhon Ngo Hoang Nam, Yongsan-gu mayor Sung Jang-hyun and staff from Qui Nhon City Hospital participated in the ceremony held at Qui Nhon City Hall, Vietnam.

Qui Nhon has poor transport and communications infrastructure, which makes it difficult for those living outside the town and the mobility impaired to access medical, administrative and other public services. Teaming up with Yongsan-gu Office (Seoul, Korea), the administrative region where Global Headquarter of Amorepacific is located, and twinned with Qui Nhon, Amorepacific has continued its CSR programs for Qui Nhon residents as part of its effort to make a more beautiful world.

Last November, Amorepacific promised a new 45-seater bus for those living in the outskirts of the city who were unable to access public services due to the lack of transportation infrastructure. It delivered this time the additional costs required for finally purchasing the bus, which was named Happy Bus. It also contributed VND 722 million (about KRW 37.9 million) for the maintenance of the medical equipment that it had donated to the Cataract Treatment Center, Qui Nhon City Hospital in 2013 for the treatment of patients suffering from cataracts in Qui Nhon – all as part of its continued efforts to provide support for Qui Nhon residents.

"We sincerely hope that our CSR programs including the Happy Bus project in partnership with Yongsan-gu Office benefit all residents in Qui Nhon. Our effort to change the world through beauty will continue throughout Vietnam," said Head of Amorepacific Vietnam Min Jungki.

In addition to the CSR program for Qui Nhon, Amorepacific has promoted various CSR campaigns for customers and local communities in Vietnam through its brands. LANEIGE runs the Refill Me campaign that provides support for children in countries suffering from the shortage of water so that they can lead healthy lives through the improvement of educational settings and supply of safe drinking water, and innisfree has continued with its annual Green Christmas campaign that donates part of the proceeds from the sales of Christmas Limited Edition for Vietnamese children in need of help.

Amorepacific has carried out a range of CSR programs and campaigns in pursuit of its vision: A MORE Beautiful World. It has worked toward the "20 by 20" commitment that aims to support the health, well-being and economic empowerment of 200,000 women by 2020 for more beautiful lives of women around the world, since this campaign was first declared in 2017. Amorepacific will continue with CSR efforts for customers in Vietnam.

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Source: Amorepacific