App Annie reveals BIGO's Likee as the No. 1 "breakout" app in 2019

- Likee Cooperates with Indonesian Star 'The Onsu Family' to hold #HariIbunda challenge
2019-12-24 15:46 1568

JAKARTA, Indonesia, Dec. 24, 2019 /PRNewswire/ -- Likee, a global short video creation platform created by BIGO Technology Pte. Ltd, becomes No. 1 "breakout" app in 2019, according to App Annie report on app trends.

This year, App Annie took a look at a new category of apps that it's calling the "breakout" apps of the year. These are those that saw the largest absolute growth in downloads or consumer spending between 2018 and 2019.

Worldwide, the most downloaded non-game apps remained relatively consistent in 2019, with only one new entry on the list of the most downloaded apps -- Likee, which ranked at No.7 as the most downloaded app of the year.

With emerging digital technology, apps have become one of the most anticipated topics to discuss. As like other trends that changes over time due to people's changing behaviour, so does application trend. Likee is one of the applications that receive much attention in 2019.

Likee, created by BIGO Technology Pte. Ltd, is a global short video creation platform with cutting-edge special effects video shooting and editing tools. The MAU of Likee exceeded 100.2 million in the third quarter 2019.

There are many applications people installed and used on their smartphones to meet their digital needs. The list shows that there are more applications to be anticipated next year including Likee as the No. 1 App. Furthermore, as a No. 1 breakout app, Likee have been actively collaborating with Indonesian stars to come up with activations that is usually in line with local celebration day.

Like recently, Likee collaborated with the 'Onsu Family', the name that represents Ruben Onsu's family including his wife Sarwendah, and his three kids Betrand, Thalia and Thania, to hold #HariIbunda challenge in commemoration of Mother's Day. Using the 'Ibunda' song, sung by Sarwendah, the challenge is meant to express love and affection towards ones' mother. To date, the #HariIbunda challenge has been watched by 5.78M viewers. As a short video creating app, Likee is often used as a place for singers to promote their new songs through exciting challenges.

With the existence of many apps, the list shows that there are more Apps to be anticipated next year including Likee as the No. 1 App in The Most Breakout Apps in 2019.  Likee is aimed to make it easy for everyone to create amazing videos and record memorable moments.


Source: BIGO