AppGallery Continues to Thrive in Colombian Market

Colombia's AppGallery is continuing growing, bringing a greater variety of relevant and quality apps to Colombian users.
In recognition of its committed partners in Colombia, AppGallery has demonstrated the power of regional marketing to four of its most popular apps.
2020-08-07 18:22 2603

SHENZHEN, China, Aug. 7, 2020 /PRNewswire/ -- Providing its customers with the most innovative new apps, AppGallery has continued to grow in Colombia over the past year. In celebration of this local-market success, four partners have been selected to experience the value of regional marketing as part of a global campaign. Inspiring developers to realize their app's business potential with AppGallery, the campaign is taking place across 20 countries, including Colombia.

AppGallery: An App Marketplace That Aggregates Quality Global and Local Applications

One of the top three app marketplaces globally, AppGallery prioritizes the diverse needs of its worldwide audience by providing the best, new apps on both a global and local scale. AppGallery's 460 million active users across 170 regions demonstrate the platform's growth, with consumer needs a focal point.

Huawei looks to local developers, inviting them to list their apps on AppGallery to meet the demand of consumers while supporting the local market. With innovative technology offerings and advanced marketing support, AppGallery offers a competitive route for developers.

Being one of AppGallery's key markets, Colombia has seen an acceleration of local app onboarding. The Colombian AppGallery has been able to provide customers with access to some of the most popular local apps and services they need. Consumers can now enjoy apps such as Bancolombia App Personas, Nequi Colombia, EL TIEMPO, 365Scores, TULIO Recomienda, and Linio, all available on AppGallery.

Assisting Partners to Grow through Regional Promotion

Demonstrating AppGallery's commitment to growth in the Colombian market, as part of the global scale campaign, four of the country's most popular apps have been selected for additional regional promotion to further enhance brand influence. 

Encouraging partners to realize their business potential through targeted marketing, the campaign demonstrates the value of AppGallery's supporting promotion. The four partners were promoted across television commercials and AppGallery's regional platforms, featuring specially created video footage and supporting imagery.

As part of the wider campaign, AppGallery's partners in Colombia benefited from enhanced brand awareness in the local market, leading to an increase in app downloads and engagement.

Capitalizing on extensive marketing capabilities, the following apps received additional support as part of the campaign:

  • Exito – providing access to a vast online shopping catalogue, Exito allows consumers to browse ahead of purchase and choose convenient pickup or delivery options.
  • Free Fire – one of the most competitive survival shooter games available on AppGallery, Free Fire challenges users to defeat 49 rivals within 10 minutes.
  • Domicilios – host to some of the most popular restaurants, cafes, supermarkets and pharmacies, this delivery-based app allows its customers to conveniently browse and order from a huge selection of outlets.
  • WattPad – this popular writing tool connects 80 million users worldwide to discover and read each other's stories, encouraging writers to share and read original work.

Each partner experienced a surge in user downloads, with AppGallery's regional marketing resources.

AppGallery's Commitment

Through its commitment to Colombia's market, AppGallery has driven download figures and consumer engagement on its local apps. By supporting developers in key market regions, AppGallery can ensure its customers are provided with the best possible app selection. 

AppGallery is dedicated to listening to its customers. Through its 'Wish List' service, users can submit the apps they would like to see on AppGallery, receiving a notification once it's available. Since January 2019, AppGallery has onboarded over 580 apps in response to Wish List.

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Source: Huawei AppGallery