AppGallery Continues to Thrive in German Market

Germany's AppGallery is continuing growing, bringing a greater variety of relevant and quality apps to Germany users.
In recognition of its committed partners in Germany, AppGallery has demonstrated the power of regional marketing to six of its most popular apps.
2020-08-07 18:16 2415

SHENZHEN, China, Aug. 7, 2020 /PRNewswire/ -- Providing its customers with the most innovative new apps, AppGallery in Germany has continued to grow over the past year. In celebration of this local-market success, six partners have been selected to experience the value of regional marketing as part of a global campaign. Inspiring developers to realize their app's business potential with AppGallery, the campaign is taking place across 20 countries, including Germany.

AppGallery: An App Marketplace That Aggregates Quality Global and Local Applications

One of the top three app marketplaces globally, AppGallery prioritizes the diverse needs of its worldwide audience by providing the best, new apps on both a global and local scale. AppGallery's 460 million active users across 170 regions demonstrate the platform's growth, with consumer needs a focal point.

Huawei looks to local developers, inviting them to list their apps on AppGallery to meet the demand of consumers while supporting the local market. With innovative technology offerings and advanced marketing support, AppGallery offers a competitive route for developers.

Being one of AppGallery's key markets, Germany has seen an acceleration of local app onboarding. The German AppGallery has been able to provide customers with access to some of the most popular local apps and services they need. Consumers can now enjoy apps such as Here WeGo, Media Markt Deutschland, SHEIN, idealo, Lidl, Chefkoch, and Deezer Music Player, all available on AppGallery.

Assisting Partners to Grow through Regional Promotion

Demonstrating AppGallery's commitment to growth in the Germany market, as part of the global scale campaign, six of the country's most popular apps have been selected for additional regional promotion to further enhance brand influence. 

Encouraging partners to realize their business potential through targeted marketing, the campaign demonstrates the value of AppGallery's supporting promotion. The six partners were promoted across television commercials and AppGallery's regional platforms, featuring specially created video footage and supporting imagery.

As part of the wider campaign, AppGallery partners in Germany benefited from enhanced brand awareness in the local market, leading to an increase in app downloads and engagement.

Capitalizing on extensive marketing capabilities, the following apps received the additional support as part of the campaign:

  • Lords Mobile – one of Huawei's most popular gaming options, Lords Mobile boasts of high scoring reviews due to its original, adventure-driven style.
  • WattPad – a popular writing tool, WattPad connects 80million users across the globe to discover and read each other's stories, encouraging writers to read original work first-hand and share their own.
  • PicsArt – consisting of different photography and video editing apps, the PicsArt collection is an industry-leading creative tool for beginners to artists.
  • Lieferando – with the app, food ordering has never been smarter nor easier. Satisfy your hunger from anywhere and rack up those loyalty points each time you do
  • OTTO – one of the first online retailers in Germany, OTTO offers the widest range of products and services for your shopping needs and the app helps you stay on top of all ongoing promotions.
  • Pro7 – from blockbusters to celebrity news, Pro7 offers not only free around-the-clock livestreaming of the most popular shows around, but also exclusive bonus clips for certain programs.

Each partner experienced a surge in user downloads, with AppGallery's regional marketing resources driving this progression.

AppGallery's Commitment

Through its commitment to the German market, AppGallery has driven download figures and consumer engagement on its local apps. By supporting developers in key market regions, AppGallery can ensure its customers are provided with the best possible app selection. 

AppGallery is dedicated to listening to its customers. Through its 'Wish List' service, users can submit the apps they would like to see on AppGallery, receiving a notification once it's available. Since January 2019, AppGallery has onboarded over 580 apps in response to Wish List.

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Source: Huawei AppGallery